Cream Dream
In Bangladesh Context
Yeasir Hasan Malik
Table of Contents
1. EXECUTIVE SUMMARY
The main items for sale will be hand dipped ice cream and yogurt cups/cones, sundaes finished with a variety of toppings such as hot fudge, caramel, butterscotch or fruit, banana splits shakes malts, and ice cream sodas and floats. Most of these items will be consumed immediately on the premises. The ice cream store will also sell ice cream cakes, traditional gourmet cakes, birthday cakes, and Cola products. The store provides extensive indoor seating for the food court customers and a kid’s corner with a small indoor playing ground for children. In addition to hand-dipped ice cream sales, the Shop anticipates doing a material business in the sale of both ice cream cakes and gourmet traditional cakes and birthday cakes. These cakes will be displayed for immediate sale at all times during business hours and can also be produced in quantity on a special order basis for caterers and parties.
Revenue will be primarily from the sale of hand-dipped ice cream and related products consumed. The store will be located in Dhanmondi. The store’s primary customers will be young people from the surrounding locality as well as shoppers who converge in the area from other parts of the town and who will have hand dipped ice cream and other products on an impulse basis during their shopping trip, or as a dessert treat upon completing a meal from nearby restaurants. The store owners also anticipate that over the long run many patrons will make the shop their primary destination due to name recognition and product quality.
Project costs are projected to be Tk 3000000 which includes advances and prepayments, equipment purchases, opening inventory, and working capital needs.
Products will be fresh daily and have a maximum shelf life of 3 days. Products will be displayed in glass cabinets.