Ict and Business Development
ICT and Business Development
In line with the main priorities set by the URBACT Information Society Network, this theme focuses on business development and the role of ICT as a means of tackling economic restructuring and promoting employment and in doing so fostering social cohesion and economic inclusion.
The purpose of this brief document is to act as a guide for colleagues when preparing material or presentations on this topic and to provoke discussion on the issues raised in it.
Business Development and its relationship to ICT?
Business Development is the process of improvement that enables a business to become more efficient, profitable, and thereby creating or safeguarding jobs. Business development therefore does not only concern marketing and sales departments, but all parts of a business which constitute its value chain and requires effective communication and co-operation within a company.
Over the last 20 years ICT has increasingly been identified as a major contributor to the process of business development and improvement and it has been identified that “ICT …. is responsible for around half of productivity growth in modern economies. It drives improved efficiency and better services and products across the entirety of the private and the public sectors.” (Viviane Reding, Member of the European Commission responsible for Information Society).
What has been the impact of ICT on Business?
The use of ICT and technology has affected every aspect of business, transforming not only the way that business is conducted but also creating new business sectors and jobs. The creation of companies like Google and e-Bay which did not exist 10 years ago, was only made possible by advances in technology and the changes that this has created in the way that people behave (currently Google is valued at £44billion – Source BBC 5th June 05).
Some examples of the nature of this change include:
Marketing: The use of websites has allowed
In line with the main priorities set by the URBACT Information Society Network, this theme focuses on business development and the role of ICT as a means of tackling economic restructuring and promoting employment and in doing so fostering social cohesion and economic inclusion.
The purpose of this brief document is to act as a guide for colleagues when preparing material or presentations on this topic and to provoke discussion on the issues raised in it.
Business Development and its relationship to ICT?
Business Development is the process of improvement that enables a business to become more efficient, profitable, and thereby creating or safeguarding jobs. Business development therefore does not only concern marketing and sales departments, but all parts of a business which constitute its value chain and requires effective communication and co-operation within a company.
Over the last 20 years ICT has increasingly been identified as a major contributor to the process of business development and improvement and it has been identified that “ICT …. is responsible for around half of productivity growth in modern economies. It drives improved efficiency and better services and products across the entirety of the private and the public sectors.” (Viviane Reding, Member of the European Commission responsible for Information Society).
What has been the impact of ICT on Business?
The use of ICT and technology has affected every aspect of business, transforming not only the way that business is conducted but also creating new business sectors and jobs. The creation of companies like Google and e-Bay which did not exist 10 years ago, was only made possible by advances in technology and the changes that this has created in the way that people behave (currently Google is valued at £44billion – Source BBC 5th June 05).
Some examples of the nature of this change include:
Marketing: The use of websites has allowed