Section 1: How to communicate an organisations vision and strategy to the team
One of the definitions of the word team (in its verb form) is, come together to achieve a common goal (Oxford University Press, 2014). It is this common goal or purpose that turns a group of individuals into a team without a common purpose or goal to strive toward a team cannot function effectively. For example in a football team each player needs to know their place and role in the team, but also the strategy and vision for wider team, is the team an attacking team, a defensive team, do they attack via the wings etc. without knowing the common goal of the team the players will look to their own role and not know how to support the wider team and therefore are less likely to achieve their common goal.
The same holds true within an organisation not just at an individual person level but at a departmental level, if teams do not know the wider vision or strategy of the organisation they can become siloed and retreat upon themselves and just focus on delivering the “day job” rather than support the organisation in a more holistic role.
With the above in mind, it’s clear to see that for a team to perform it needs clarity in its purpose, and from a business point of view this should be given by the vision and strategy of the organisation. The vision tells us what the organisation wants to be, it doesn’t focus on the how that is the role of the strategy, the vision is a simple statement of what it wants to achieve.