Impact of social media marketing
IMPACT OF SOCIAL MEDIA
Abstract
Over the years communication has evolved into a revolutionary platform, through the invention and development of Internet. The Internet has evolved from a means to facilitate data, to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer relationship marketing in today’s business world.
IMPACT OF SOCIAL MEDIA
Since the beginning of time, communication has always played a major role in normal day-to-day activity. Communication has evolved and gone through significant changes through out the years and has shifted the way humans interact with each other. Through new technologies and inventions such s the Internet, communication has grown significantly from the traditional face-to-face interaction. The Internet has revolutionized everyday human interaction and communication through incorporating social media.
Social media has impacted every aspect of human interaction from personal lives to the business world. The business world however, has especially been impacted by the application of social media. As social media continues to grow as a marketing tool, Many companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. However, since companies have incorporated social media marketing, traditional customer relationship marketing is decreasing because companies are relying heavily on social media marketing.
What Social Media Is
Social media is a means or forum in which individuals, groups, or organizations interact and share information, thoughts or ideas. Adam J. Mills defines social media as “ Internet and web-based technology platforms designed to encourage social
Abstract
Over the years communication has evolved into a revolutionary platform, through the invention and development of Internet. The Internet has evolved from a means to facilitate data, to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer relationship marketing in today’s business world.
IMPACT OF SOCIAL MEDIA
Since the beginning of time, communication has always played a major role in normal day-to-day activity. Communication has evolved and gone through significant changes through out the years and has shifted the way humans interact with each other. Through new technologies and inventions such s the Internet, communication has grown significantly from the traditional face-to-face interaction. The Internet has revolutionized everyday human interaction and communication through incorporating social media.
Social media has impacted every aspect of human interaction from personal lives to the business world. The business world however, has especially been impacted by the application of social media. As social media continues to grow as a marketing tool, Many companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. However, since companies have incorporated social media marketing, traditional customer relationship marketing is decreasing because companies are relying heavily on social media marketing.
What Social Media Is
Social media is a means or forum in which individuals, groups, or organizations interact and share information, thoughts or ideas. Adam J. Mills defines social media as “ Internet and web-based technology platforms designed to encourage social