Importance of Aesthetics LITERATURE REVIEW

2015-1 GEN4107 Research Methods
Dr. A. Imboden and Dr. R. Lewis
Literature review

Statement of authorship

I certify that this dissertation is my own work and contains no material that has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation.

Signed _________________________________________________

Date ___________________________________________________

Table of contents
Introduction 4
1. Managerial perspective 4
1.1 Design as a marketing tool 4
1.1.1 Branding, Positioning 5
1.1.2 Segmenting, Targeting 5
1.2 Design as a product 6
1.3 Value for employees 6

2 Customer perspective 8
2.1 Impression, Expectation 8
2.1.1 Perception of price & quality 8
2.1.2 Travelogues & Websites 8
2.2 Importance of Ambiance 9
2.2.1 The five senses 9
2.2.2 Feelings / Emotions 9

Conclusion 10
References 11
Introduction
Beauty is a vital part of the human life, whether we acknowledge it or not, we are constantly seeking the aesthetically pleasing choice. The definition of aesthetics by Oxford dictionary states that it is, “concerned with beauty or the appreciation of beauty” (Oxford) It is the human comprehension of “pleasure through beauty” (Oxford) and unintentionally “appreciating and passing judgment about a thing 's beauty” (Wang, Xia & Chen, 2008), hospitality has quickly evolved into one of the most appearance-oriented industries in this world is the Hospitality industry.

Through the ages and via various mutations, the drive for the pretentious aesthetics made ever more desirable thanks to the “spread of fine-arts education and the rise of media vehicles such as so-called ‘lifestyle’

References: Alonso, A., & Ogle, A. (2008). Exploring design among small hospitality and tourism operations. Journal of Retail and Leisure Property, 7, p325-337. Babin, B.J. and Attaway, J.S. (2000) Atmospheric affect as a tool for creating value and gaining share of customer Caspari, S., Eriksson, K., & Nåden, D. (2011). The importance of aesthetic surroundings: A study interviewing experts within different aesthetic Kim, D., & Perdue, R. (2013). The effects of cognitive, affective, and sensory attributes on hotel choice. International Journal of Hospitality Management, 35, p246-257. Pan, S., & Ryan, C. (2009). Tourism Sense‐Making: The Role Of The Senses And Travel Journalism. Journal of Travel & Tourism Marketing, 26(7), p625-639. Phillips, P. (2003). Customer-oriented hotel aesthetics: A shareholder value perspective.Journal of Retail & Leisure Property, 3(4), p365-373. Wang, Y., Xia, Z., & Chen, W. (2008). Aesthetic Values in Sustainable Tourism Development: A Case Study in Zhangjiajie National Park of Wuling Yuan, China. Journal of China Tourism Research, 4, p205-218. Weaver, A., (2009). Tourism and aesthetic design: enchantment, style, and commerce. Journal of Tourism and Cultural Change, 7(3), p179-189. West, A., & Hughes, J. (1991). An Evaluation of Hotel Design Practice. The Service Industries Journal, 11(3), p362-380. Zemke, D., & Pullman, M. (2008). Assessing the value of good design in hotels. Building Research & Information, 36(6), p543-556.