Importance of Attitude and Social Norms in Case of Consumer Buying Behavior of Public Goods and Private Goods
Final Report of MKT-344 | Importance of Attitude and Social Norms in case of consumer buying behavior of public goods and private goods | Khondker Galib B Mohiuddin (KGM) Course Instructor (MKT344)School of BusinessNorth South University |
S.M Tanvir Ahmed (111-1269-630)
8/26/2012
|
* Letter of Transmittal
August, 26th2012.
Khondker Galib B Mohiuddin (KGM)
Course Instructor (MKT344)
School of Business
North South University
Subject: Submission of report on “Importance of Attitude and Social Norms in case of consumer buying behaviour of public goods and private goods”
Dear Sir,
Here is the report you asked us to prepare a detailed report highlighting on “Importance of Attitude and Social Norms in case of consumer buying behaviour of public goods and private goods”. At the same time, it is a great pleasure for me to submit this Final Report.
I am delighted to inform you that I have thoroughly enjoyed working through this Final report. It has enabled me to gain priceless knowledge and experience and has also helped me in overcoming difficulties that would assist me in my knowledge advancement.
Thank you for assigning me with such an interesting topic. I hope you will appreciate my effort.
Sincerely yours,
S.M Tanvir Ahmed
ID # 111-1269-630
Theory of Reasoned Action
Social Norms
Social Norms
Attitude
Attitude
Behavioural Intention
Behavioural Intention
Behaviour
Behaviour
Theory of reasoned action model represents a comprehensive integration of attitude components into a structure that is designed to lead to both better explanation and better prediction of behaviour. The theory of reasoned action model incorporates a cognitive component, an affective component, and a conative component. To understand the model, we need to understand purchase intention and we also need to measure the subjective norms that influence an individual’s intension to act. A subjective norms can be directly assessing a consumer’s
S.M Tanvir Ahmed (111-1269-630)
8/26/2012
|
* Letter of Transmittal
August, 26th2012.
Khondker Galib B Mohiuddin (KGM)
Course Instructor (MKT344)
School of Business
North South University
Subject: Submission of report on “Importance of Attitude and Social Norms in case of consumer buying behaviour of public goods and private goods”
Dear Sir,
Here is the report you asked us to prepare a detailed report highlighting on “Importance of Attitude and Social Norms in case of consumer buying behaviour of public goods and private goods”. At the same time, it is a great pleasure for me to submit this Final Report.
I am delighted to inform you that I have thoroughly enjoyed working through this Final report. It has enabled me to gain priceless knowledge and experience and has also helped me in overcoming difficulties that would assist me in my knowledge advancement.
Thank you for assigning me with such an interesting topic. I hope you will appreciate my effort.
Sincerely yours,
S.M Tanvir Ahmed
ID # 111-1269-630
Theory of Reasoned Action
Social Norms
Social Norms
Attitude
Attitude
Behavioural Intention
Behavioural Intention
Behaviour
Behaviour
Theory of reasoned action model represents a comprehensive integration of attitude components into a structure that is designed to lead to both better explanation and better prediction of behaviour. The theory of reasoned action model incorporates a cognitive component, an affective component, and a conative component. To understand the model, we need to understand purchase intention and we also need to measure the subjective norms that influence an individual’s intension to act. A subjective norms can be directly assessing a consumer’s