Indigo Airlines Case Study

Introduction
Being a low-cost carrier, Indigo offers only economy class seating accommodating 180 passengers per aircraft. To keep fares low, Indigo does not provide complimentary meals in any of its flights, though it does have a buy-on board in-flight meal programme. No in-flight entertainment is available and Hello 6E is the in-flight magazine published by IndiGo. IndiGo offers premium services, where the passengers can avail additional benefits like a pre-assigned seat, multiple cancellations and priority check-in at a higher fare. The aviation sector has become the most important segment in the economic development of a nation. It plays a vital role in moving people or products from one place to another, be it domestic or international, especially when the distances involved are far. Stiff competition and favorable initiatives of the Government of India added fuel to enlarge both flights and fleets. Air Deccan was the premier airline, which offered low tariff to the domestic as well as international destinations and created a new landmark in aviation sector in India. Now ordinary citizens easily access the aviation service from their respective air terminals. In a highly competitive environment the provision of high quality services to passengers is the core competitive advantage for an
This study is basically being conducted to identify various quality measures that indigo airlines offers and also to analyze how its services influences its customers as indigo claims that its success is about future planning.
Objectives of the Study
The main objective of the study is to
• Analyze whether the customers are influenced by the quality services offered by INDIGO.
• To identify the customer awareness and experience on Indigo Services.
• To find out the quality services provided by Indigo.
• To evaluate the customer satisfaction by the services of