A leader will have character. A leader should have core values to lead his team to victory and prevail over obstacles. Leaders will take risks and makes decisions that no one will want to make. Leaders will have the ability to solve problems. They will also be able to flow with the constant change that goes on in the work place. He or she will be determined to get results for the employer and the customer. A victorious team will have a leader with quality character to overcome obstacles.
What is character? The Merriam Webster dictionary defines character as, “the good qualities of a person that usually include moral or emotional strength, honesty, and fairness”.
From the beginning of time, people have had the example of negative and positive character. The lesson comes from the Bible in Hebrews 13:18 Pray for us: for we trust we have a good conscience, in all things willing to live honestly. These qualities, as stated in Hebrews make a successful leader. A successful leader has a victorious team which will produce quality products and attract loyal customers. Kotler and Keller state the vital role for any CMO is to instill a customer viewpoint and create a loyal clientele (Kotler & Keller 2012). This is done through marketing and includes everyone in the company to reach to consumers. Within the marketing management the holistic marketing approach of 4 elements carries the workload that all employees should know the needs, wants, and interests of their market. This leads to value and satisfaction. If corners are cut to make a cheaper product the customer will not be happy with the quality. Building or providing high quality goods and services are a sign of character, being honest with good conscience. What would the employee or company do when no one is looking? Would they do the right thing and be honest? Or would they lie, cheat, and steal to close a deal with a customer or client? The best companies will be the ones that
References: Character. (n.d.). Retrieved January 18, 2015, from http://www.learnersdictionary.com/definition/character Cronan, B. (2014, September 8). How Chick-Fil-A 's S. Truett Cathy pioneered the charitable business. Retrieved January 17, 2015, from http://www.csmonitor.com/Business/2014/0908/How-Chick-Fil-A-s-S.-Truett-Cathy-pioneered-the-charitable-business-video Kotler, P., & Keller, K. (2012). Defining Marketing for the 21st Century. In Marketing management (14th ed., p. 17). Upper Saddle River, N.J.: Pearson/Prentice Hall. Ramsey, D. (2011). Start with a Dream, End with a Goal. In Entreleadership: 20 years of practical business wisdom from the trenches. New York: Howard Books.