Integrative Business Applications Paper
Integrative Business Applications
Professor G. A. Winfield
BA 3103
Fall 2014
Phone: 610-202-3401
E-Mail:winmgt@temple.edu
Office Hours: By appointment
Course Overview and Objectives:
This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting, Finance, Marketing, Economics, Statistics, Human Resource Management, Ethics, MSOM, and Risk Management and Insurance. It will prepare you for the analytical rigors of decision-making in complex business environments.
BA 3103 is not a review course, and is designed to integrate all the core materials you have covered here at The Fox School in an applications …show more content…
Critical analyses must be a maximum of two pages in length. You will identify the problem or opportunity and discuss a viable solution based on your analysis of the case. The general structure of all critical analyses:
1. Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. Recommend one or more alternatives you have identified. Inform the reader of your reasons for these recommendations.
4. Describe tracking metrics (Key Performance Indicators - also known as “KPI’s”) to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
5. Summarize what you have learned from your critical analysis. You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive bibliography are encouraged. Your report must include the focal reading plus at least two references, in addition to the company’s website or …show more content…
Oral presentations must adhere to the same criteria listed above, with all presentations in PowerPoint or similar presentation software. All images should be appropriate for the presentation. Individual students and teams must be prepared to present at the assigned time and dressed in proper casual attire. The evaluation rubric is included at the conclusion of this
Professor G. A. Winfield
BA 3103
Fall 2014
Phone: 610-202-3401
E-Mail:winmgt@temple.edu
Office Hours: By appointment
Course Overview and Objectives:
This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting, Finance, Marketing, Economics, Statistics, Human Resource Management, Ethics, MSOM, and Risk Management and Insurance. It will prepare you for the analytical rigors of decision-making in complex business environments.
BA 3103 is not a review course, and is designed to integrate all the core materials you have covered here at The Fox School in an applications …show more content…
Critical analyses must be a maximum of two pages in length. You will identify the problem or opportunity and discuss a viable solution based on your analysis of the case. The general structure of all critical analyses:
1. Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. Recommend one or more alternatives you have identified. Inform the reader of your reasons for these recommendations.
4. Describe tracking metrics (Key Performance Indicators - also known as “KPI’s”) to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
5. Summarize what you have learned from your critical analysis. You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive bibliography are encouraged. Your report must include the focal reading plus at least two references, in addition to the company’s website or …show more content…
Oral presentations must adhere to the same criteria listed above, with all presentations in PowerPoint or similar presentation software. All images should be appropriate for the presentation. Individual students and teams must be prepared to present at the assigned time and dressed in proper casual attire. The evaluation rubric is included at the conclusion of this