Preview

Luxury Airlines Expansion to Brazil

Powerful Essays
Open Document
Open Document
5926 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Luxury Airlines Expansion to Brazil
Moving Forward

Luxury Airlines Expansion to Brazil

Prepared for
Mr. Bradshaw
CEO of Luxury Airlines
Grand Rapids, Michigan, 36094

Prepared by xxxxxxxxxxxxxxxxxx Other University

October 2, 2013

XXXXXXXXXXXXX
1111 Smart Place
Lovers, Al 36093

October 2, 2013

Mr. Sam Bradshaw, CEO
Luxury Airlines
1234 Successful Lane
Las Vegas, Nevada 81995

Dear Mr. Bradshaw:

As you have requested I have researched the feasibility of Luxury Airlines expansion in Brazil and have come up with a recommended plan of action. In this memo you will find a full report that outlines my recommendations as well as the factors that I took into consideration when analyzing the possibility of success for this expansion.

The topics I covered in this expansion were: location, area crime, legal issues, the Brazilian culture, the economic conditions and political stability of the country, as well as the demand and competition for tourism in Brazil. Based on my research, I have determined that Brazil would be a suitable location for Luxury Airlines expansion considering the new demands for air travel.

Although there are many airlines businesses already established in Brazil, my research indicates that there are not enough airlines in the industry to meet the demands of increasing air travel. Over the last ten years there has been an increase in air travel. Due to the increase of air travel and two upcoming events, Brazil decided to expand local airports. Luxury Airlines should be able to ease into Rio’s airlines market without too much difficulty and without the fear of too much competition.

The resources that were used in the analysis of this report include (but were not limited to) several government websites, economic forums, online newspapers, articles and airlines websites.

Thank you for allowing me the opportunity to conduct this research for your company. Although this is a detailed report, I am hoping the research provides



References: Agência de Notícias Brasil-Árabe. (2013, August 30). Retrieved from http://www2.anba.com.br/noticia/21633936/macro-en/investment-drives-brazilian-gdp-growth Airport Development Feature Articles, Page 2 - Airport Technology Brazil Economy: Facts, Population, GDP, Inflation, Business, Trade, Corruption. (2013, August 25). Retrieved from http://www.heritage.org/index/country/brazil Brazil to privatize two airports in late October | GlobalPost CIA Site Redirect — Central Intelligence Agency. (2013). Retrieved from http://www.cia.gov/library/publications/the-world-factbook/geos/br.html Collins, S Competition in Brazil heats up. (2009, August 20). Retrieved from http://www.flightglobal.com/news/articles/competition-in-brazil-heats-up-331237/ Davies, M Fast and furious. (2013, August 27). Retrieved from http://www.airport-world.com/publications/all-online-articles/item/2948-fast-and-furious GeographyIQ - World Atlas - South America - Brazil - Government and Political Conditions January | 2012 | FlightsMaster.Co.Uk Blog. (2012, January 28). Retrieved from http://news.flightsmaster.co.uk/2012/01/ Sibaja, M

You May Also Find These Documents Helpful

  • Powerful Essays

    According to a study generated by IBISWorld on the Annual Global Airline industry revenue for 2014, figures were indicated at $745bn with over 9,000 businesses worldwide. From such figures we can infer that global competition in this industry is inevitably high. Such competition is present and can be seen in examples like existing Airline companies such as Etihad and Emirates which offer similar services, packages and prices to its customers. What can be noticed however with the Airline industry is that the threat of new entrants is quite low - this is in large part due to the fact that the Airline business involves a billion dollar investment and high capital (Porter, 2008). It is also a service which although used frequently, in one customer’s life-time; the extent of use may vary depending on many situational factors such as seasonality, business or leisure purposes and so forth. In Australia, the same notion holds in terms of new entrants to the marketplace. Major players in the Australian Airline network include Qantas, Virgin and Jetstar.…

    • 1619 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Cultural Traits of Brazil

    • 538 Words
    • 3 Pages

    The Brazilian economy presents a sustainable and strong growth. The Brazilian GDP growth rate reached 5.3 per cent in 2007, with an…

    • 538 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Please call us if we can answer any questions or concerns you may have. We are honored that you gave us the opportunity to do this report for you, , because we found it both informative and helpful for us in our pursuit for our future careers in corporate America.…

    • 3938 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    1. British Airways Plc (BA) founded in 1974, was in the control of government for thirteen years and went into privatization in 1987. The industry operates about 240 aircrafts, serving about 120 destinations throughout the U.K and Europe including the Middle East, Africa, South and North America, Asia and the Pacific. British Airways competes with various other airlines in the industry but still it has maintained its domination in various parts of the aviation industry in the United Kingdom and Europe as well. Its major competitor is Virgin Atlantic, with 10 percent market share in the airline industry in terms of kilometers logged in 2007. As the airline industries are struggling to survive in this Global Economic Downturn, which saw a huge decline in the number of passengers and flights over the years, British Airways future looks very promising. The Airline announces its aim in its latest annual report (British Airways, 2008) of becoming ‘World’s most responsible airline’.…

    • 1897 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT for KOO-E Nami Royale

    • 3910 Words
    • 16 Pages

    I would be pleased to discuss the analysis and results of this report with you at your request. My business and I thank you for your confidence in selecting us to prepare this comprehensive report.…

    • 3910 Words
    • 16 Pages
    Satisfactory Essays
  • Powerful Essays

    Eskywest Inc. Case

    • 4667 Words
    • 19 Pages

    In the regional airline industry there are two main types of suppliers Brazil’s Empresa Brasilerira de Aeronautica SA and Bombardier. With their only being two different types of suppliers in the regional airline industry that have two differentiated products, makes the demand for them to be very high. Since these are the only two for the regional airlines it makes the bargaining power of suppliers to be very strong allowing them to change higher prices without losing their service to another manufacturer.…

    • 4667 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    The position held by British Airways is situated in the range high-cost because they focus on Businessman who can afford a good service to pass their working trip. Also, that company is considerate as an international airline company to the extent that they provide around 170 destinations in the world in more than 80 countries...…

    • 610 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive list of references are required. Your report must include the focal reading plus at least three references in addition to the company’s website or…

    • 4563 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    The Economist. "The Americas: House of Horrors; Brazil 's scandal-plagued Senate." The Economist, 2009: 39.…

    • 5582 Words
    • 23 Pages
    Powerful Essays
  • Best Essays

    Taneja, N., (2008) Simpli-flying, optimizing the airline business model. Retreived 05 May 2012 from www.airlineinformation.org…

    • 1661 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive bibliography are encouraged. Your report must include the focal reading plus at least two references, in addition to the company’s website or…

    • 4390 Words
    • 18 Pages
    Satisfactory Essays
  • Best Essays

    The slump in the demand for airline travel has been caused by events such as terrorist activity; war related issues as well as infectious disease outbreaks such as SARS (Leary, 2003).…

    • 2352 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Emerging Markets

    • 772 Words
    • 3 Pages

    References: Brazil: Economic background. (2006). (). New York: The Economist Intelligence Unit. Retrieved from http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/466598073?accountid=27203…

    • 772 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Etihad Airways

    • 2237 Words
    • 9 Pages

    The focal purpose of this article is to see how and airline has grown so fast, as well as look into the dfferent services they may offer to increase business. Eithad Airways is one of the fastest growing airlines in the world today. Through superiour manangement as well as large investments made by the government of Abu Dhabi. Etihad Airlines is the national airline of the U.A.E. Abu Dhabi plans to invest $136 billion over the next 9 years. The research methodolgies used in this article is both qualitative as well as quanitative, as it provides us with both types of information.…

    • 2237 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    This report provides an extensive analysis related to the tourism demands and flows in Brazil:…

    • 848 Words
    • 5 Pages
    Good Essays

Related Topics