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Internet Marketing
BENEFITS AND OPPORTUNITIES OF INTERNET MARKETING & ITS EFFICIENCY AND EFFECTIVENESS IN BUSINESS
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Hello fellow bloggers!

I will be giving to a description of the benefits and opportunities to the business of using internet marketing within the marketing mix. I will also explain how internet marketing has made the business more efficient, effective and successful for a selected business organisation.

For this particular blog I have a chosen Boohoo.com as my selected business organisation. Boohoo.com is one of the UK’s leading online fashion retailers, offering trend-led clothing at affordable prices. It is aimed at fashion forward females as their target market. Since the launch in 2006 it has quickly become one of the most successful online fashion retailers. As the business has grown since their launch online, so have their customer base and now the company ships worldwide.

They have achieved their success during their short history by receiving several prestigious accolades and maintaining strong professional links within the fashion industry, and most important through extensive marketing research and great knowledge about their customer base.

“WE'RE 24/7 FASHION AT ITS BEST” http://www.boohoo.com/restofworld/help/about-us/pcat/aboutus Boohoo.com has completely benefited by internet marketing as the organisation runs its business strictly online. By being strictly online the business have had benefits and opportunities from internet marketing and it has also impacted the business with efficiency and effectiveness in the way the organisation carries on the business activities. Below will be a detailed explanation on the benefits and opportunities and its efficiency and effectiveness in Boohoo.com.

Cheaper Market research:

“The three most important things in the commercial real estate business are location, location and location. The three most important things in the world of marketing are listen, listen and
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