First and foremost, I would like to thank my college mentor Prof. RashmiGairolafor her valuable guidance and advice. She inspired me greatly to work on this Summer Internship project. Her willingness to motivate me contributed tremendously to this project.
I would like to thank my company guide Mr. ArunPurohit (CEO, Simplibuy Technologies Pvt. Ltd), for providing me with a vision and helping me throughout the internship. I am highly indebted to him for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in case of any problem or issues. He made sure that there is learning associated with the work and also encouraged team building and leadership.
I would also like to thank Mrs. RajeshwariPurohit, (CTO, Simplibuy Technologies Pvt. Ltd), for her extended support and guidance. She contributed a lot to my learning’s and knowledge building.
At last, I would also like to thank my team member Mr. AnkulBagati, Mr. Akash Boaz, Mr. NiteshSahu (Students, SCIT) without whom the successful closure of this summer internship project would have been a distant reality.
Thank you.
Abstract
Simplibuy™ (STPL) is a technology company involved in creation of a hyper-local price information system. The company incorporated at Pune is into proprietary product development. It also provides technology and management consultancy to other organizations in areas of Project/Business and Web strategies. WiC™ (WhereIsCheapest), the first product from Simplibuy technology, will provide consumers, the best price available for the product in the given geography. Built on Web 2.0/3.0, geo coding and trust measurement it will help consumers across the world save time, effort and money.
The primary objective of the project was to market wic.co.in. This required understanding the company’s business goals and objectives. Furthermore, it required to assess the target segments, their