Introduction To HRM 1

A German Philosopher ….

Always recognize that human individuals are ends , and do not use them as means to your end Immanuel Kant
Prof.Rohini G.Shetty







Quote understood….
Do you agree that the term HR makes one feel a bit guilty…Why is it so?
Are human beings mere resources ???
When treated as a resource , does it not translate as being used as means to an end? Sad but true…..
We are always talking of performance…..
The Dilemma - Concern for organizational performance or welfare of people
Prof.Rohini G.Shetty

Views in the
News
Price Water Coopers

& Said B-school ,

Oxford



People management – A tough business challenge.
Role of HR – A fundamental change.



Three possible worlds of the future



Future of people
 Blue world : Size & Technology matter, management? Integrate work life with rest of life - difficult,
Process & Performance driven culture.



Green world : Social Conscience , Ethics
Driven, Environment Credentials, CSR agenda 

Orange world : Fragmentation, Localism ,
Technology empowered high tech networks,
Global networks in place of global village

Changing environment
 Changing
- Drivers realities in the market place








Shift towards services – GDP growth
New business cult – Innovation is the keel…
Globalization – Global operations
Technology trends – Performance efficient ;Cost efficient
Demographic trends – Aged work force ,
Professionalism
Redefined work ethics – BLUR work/home/family/leisure
Fancy designations & Precision sourcing.

Some interesting designations …


• Diversity Marketing Manager – Wendy’s International
• Vice President of Environmental Innovation –The Home
Depot
• Manager of Natural Resource Use – Ben and Jerry’s
• Chief Sustainability Officer – DuPont
• Chief Culture Officer – Google (they do a “happiness survey”!) • Chief Hacking Officer – e Eye Digital Security
• Chief Ethics Officer – Dell
• Chief Demonstration Officer – Cisco
• Chief Competitive Officer - Sun Microsystems
• Chief