Isms Of Prejudice Examples

The “-isms” of Prejudice Socialization is like a two sided coin. One side holds all the teachings of how to thrive and be successful in modern society. While the other side teaches of biases, stereotyping, prejudice. Although it may be hard to believe, the negatives of socialization are often depicted throughout the media. In fact, this negative aspect of socialization can be most prevalently seen right one's television screen. Commercial advertisement is a perfect example of how biases have influenced modern-day culture, and how these biases can form other inaccurate interpretations as well. To test this hypothesis three popular commercial were selected and one was selected at random to see how culture speaks out to biases. The three commercial
The commercial started with a woman sitting in a chair in a room. In her hands was a grey book she had been reading. The woman appeared to be middle aged and she was dressed in sophisticated, yet casual clothing. Surrounding her was a globe on her right, and a coffee table and a tree on the left. On the coffee table there was a cup, a lamp and a picture in a frame. Eventually the woman noticed the audience and she stopped reading and set the book down on her lap as if she wanted to converse. Almost as soon as she started talking her portrayal did not seem to match her sophisticated appearance. She immediately started you use colloquial speech that is generally used by teens and young adults. As she was speaking it seemed as if she was very fluent in the type of dialect and she would often use non-verbal body language to go along with what she was saying. Some examples her colloquial speech are when she said “twerk”, “hash tag blessed”, “dat beard doe, I’d swipe right for that”, and “or nah,” (#Blessed – Hefty® Ultimate™
The Hefty commercial used both comedy and norm breaking to display America’s culture in colloquial speech. They did this by using a middle aged woman who was sophisticated and following every other norm for her age expect through her speaking. This not only pushed the boundaries for age prejudice but also age discrimination. It did this because since she was middle aged and dressed professionally it was expected that she would “sound her age,” meaning she would refrain from using informal speech and would only sound intelligent. The book also played a role in her age prejudice because it added to the stereotype that she was mature and smart due to the stereotypes that people who read books are smart. Then there was also the stereotype that middle aged women are not up to date with the modern world, therefore they would not understand colloquial anyway. Due to all of these factors of stereotypes and biases that were only formed against her age group, the general audience would have assumed she would not be so fluent in the jargon that is typically used among teenagers and young adults. This shows that although socialization helps us classify others and learn how to act in society, the teaching are not always