Issues Related on Time Delivery of Text Books Among the School Students by the Ministry of Education Services
Topic: ISSUES RELATED ON TIME DELIVERY OF TEXT BOOKS AMONG THE SCHOOL STUDENTS BY THE MINISTRY OF EDUCATION SERVICES
INTRODUCTION
Sri Lanka is one of the countries that deliver education free for all the citizens. The free education system of the country is unique because the government not only delivers education free to 9913 schools island wide, but the text book, School uniforms, pair of shoes and even nutritious daily food supplement during the school hours is also granted free of charge among 400,4059 students.
The government spends Rs.2400 million from the National budget allocation annually for distribution school text books to the hands of school children at the end of the final term of the year, which would be used by them in their new next class. Although a non-profitable service this is identified as a “Business” and as a “Marketing venture” by the researcher,
➢ As a massive investment involved (Rs.2400 million)
➢ As distribution channels available
➢ As customers who receive the service available (400,4059)
➢ As a team of managers and accountants and auditors involved
➢ As there is an invisible and un-measurable profit named “Education” involved
➢ As there is a huge market for the “Education” in the world
The researcher looks at the particular Marketing venture in two angles in two scenarios. For the Ministry of Education and The Ministry of Education Services, the product is “quality education” for the customers. As a country the product is “well educated nation” that can be marketed in the world as professionals that earn/bring foreign currency to the country’s revenue or the “Educated” contributes the national revenue by generating a large amount of wealth in the country
The Research Problem
Although the government spends a considerable amount of money to distribute school text books, unfortunately every year there are many complains that some of the school books were not
INTRODUCTION
Sri Lanka is one of the countries that deliver education free for all the citizens. The free education system of the country is unique because the government not only delivers education free to 9913 schools island wide, but the text book, School uniforms, pair of shoes and even nutritious daily food supplement during the school hours is also granted free of charge among 400,4059 students.
The government spends Rs.2400 million from the National budget allocation annually for distribution school text books to the hands of school children at the end of the final term of the year, which would be used by them in their new next class. Although a non-profitable service this is identified as a “Business” and as a “Marketing venture” by the researcher,
➢ As a massive investment involved (Rs.2400 million)
➢ As distribution channels available
➢ As customers who receive the service available (400,4059)
➢ As a team of managers and accountants and auditors involved
➢ As there is an invisible and un-measurable profit named “Education” involved
➢ As there is a huge market for the “Education” in the world
The researcher looks at the particular Marketing venture in two angles in two scenarios. For the Ministry of Education and The Ministry of Education Services, the product is “quality education” for the customers. As a country the product is “well educated nation” that can be marketed in the world as professionals that earn/bring foreign currency to the country’s revenue or the “Educated” contributes the national revenue by generating a large amount of wealth in the country
The Research Problem
Although the government spends a considerable amount of money to distribute school text books, unfortunately every year there are many complains that some of the school books were not