Preview

It and Internet's Impact on Tourism and Hospitality Industry: Implementations of Technologies for Hilton Hotels Group.

Powerful Essays
Open Document
Open Document
4787 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
It and Internet's Impact on Tourism and Hospitality Industry: Implementations of Technologies for Hilton Hotels Group.
IT and Internet 's Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage.
I Introduction
Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts.
The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group.
II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS
Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants that build their businesses with the latest technology. In this changing environment, new models of distribution must be designed to lead the charge. A strategic information management function should facilitate the business mission of its enterprise through managed information, managed processes, and managed Information Technology (IT).
Broadly, current applications of computer technology in the hospitality and tourism industries can be grouped into three main areas, operational, guest



References: Allen E. and Fjermestad J. (2001) E-commerce Marketing Strategies: An Integrated Framework and Case Analysis, Logistics Information Management, Vol. 14 Issue 1/2, pp. 14-23; Bandyopadhyay K., Mykytyn P Bersnstein J. and Awe S. (1999) "Wired Travelers": Travel and Tourism Web Sites, Services Review, Vol. 27 Issue 4, ppp.364-375; Collins C., Buhalis D Cooper C. (1989) Progress in Tourism, Recreation and Hospitality Management, Belhaven Press: London; Cooper C Driver J. (1999) Developments in Airline Marketing Practice, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Issue 5, pp. 134-150; Hilton Hotels Corporation, 2003, Annual Report; Kandampully, J. and Duddy, R. (1999) Competitive Advantage Through Anticipation, Innovation and Relationships, Management Decision, Vol. 37 Issue 1, pp.189-199; Klein L Lashley C. and Rowson B. (2005) Getting IT Right, International Journal of Contemporary Hospitality Management, Vol. 17 Issue 1, pp. 94-105; Lockwood A Peters L. (1997) IT Enabled Marketing: a Framework for Value Creation in Customer Relationships, Journal of Marketing Practice: Applied Marketing Science, Vol. 3 Issue 4, pp. 213-229 Poon A Porter M. (1980) How Competitive Forces Shape Strategy, The McKinsey Quartely, Spring 1980, pp.34-50; Sigala M

You May Also Find These Documents Helpful

  • Good Essays

    Hilton hotels are a company operating in the tourism industry. Hilton franchises the brand name to other smaller companies who operate the Hilton franchises. A flat organizational structure often identified in hotel franchises because of the small number of employees who report directly to hotel owners and managers. The few levels between employees and management creates a decentralized decision-making process. In this organizational structure, well-trained employees eliminate the micromanagement of supervisors. An innovation in the hotel tourism industry is hotel check-in from a smart phone. The flat organizational structure has proved useful for this innovation in areas of strategy, processes, and the product.…

    • 1158 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    THL Case Study 8

    • 404 Words
    • 2 Pages

    1. This case implies that the frequent acquisition and disposition of tourism brands poses problems for information systems. I believe these problems include the information systems being a type of pre-internet, e-commerce, web 2.0 and enterprise 2.0 which are inter-organizational information systems. THL uses five components of an information which include SharePoint, Microsoft Office SharpPoint Services, Microsoft Report Server, OLAP and Data Mining. The technologies create an excessive software maintenance activity and lost. Out of the five components mentioned above, Web 2.0 is most helpful to THL because they advertise their revenue models through different channels.…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study 8

    • 484 Words
    • 2 Pages

    This case implies that the frequent acquisition and disposition of tourism brands poses problems for information systems. The information systems could be a type of pre-internet, e-commerce, web 2.0 and enterprise 2.0 which are inter-organizational information systems. The information technologies that the THL use include SharePoint, Microsoft Office SharpPoint Sevices, Microsoft Report Server, OLAP and data mining. The technologies create an excessive software maintenance activity and lost. Web 2.0 helps THL a lot by advertising their revenue models through different channels.…

    • 484 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    ICT is now a prominent part of our daily life, within the tourism industry it is quickly becoming an important tool for a hotels organisation, it enables them to become competitive and is a good way of communicating with both consumers and partners. ICT is increasingly becoming a source that is enabling competitive advantage for the hospitality industry (Buhalis 2003, p.336). (See table 1). The introduction of ICT is especially…

    • 2455 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    The Subway Story

    • 5528 Words
    • 23 Pages

    Pizam, A. 2005. International encyclopedia of hospitality management . s. l.: Butterworth-Heinemann. ISBN 0750659963, 9780750659963…

    • 5528 Words
    • 23 Pages
    Satisfactory Essays
  • Good Essays

    Wendy's Analysis

    • 70110 Words
    • 281 Pages

    Hospitality Technology (2004) Case Study: What Guests Want. Retrieved on November 9, 2004 from http://www.htmagazine.com/QSR_03/HT_QSR_03_7.html…

    • 70110 Words
    • 281 Pages
    Good Essays
  • Powerful Essays

    Critically evaluate how ICT is applied to the Tourism and Hospitality Industries: A case study of Hoxton Hotel, London.…

    • 5867 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    According to Bunduhn (2010), the hotel industry, in a worldwide scale, should meet the needs of their clients by adopting technology. In this fast paced world we currently live in. Technology is convenient, fast, and more economically wise to integrate into a system whose formula for success and their criteria for evaluation of good service is the comfort and convenience that the clients experienced bringing in more people, and ultimately more profit; a big plus to other important aspects of the hotel industry.…

    • 1333 Words
    • 6 Pages
    Better Essays
  • Best Essays

    GDS – Going, going, gone? Well, certainly Global Distribution Systems have been going for a while but are they yet gone?…

    • 2881 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Setting up a website is an effective and efficient way for the restaurant to promote itself. It plays an important role in mediating between customers and the restaurant as a channel for information acquisition and business transactions. This well-designed websites can help increase sales volume and improve the reputation of the restaurant. The customers would ultimately reward a company as the site can provide valuable services that benefit them. Law (2000) argues that it eliminates the unequal barriers between customers and suppliers. As a result, hotels with different backgrounds can compete with each other equally.…

    • 864 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Business environment in now a days is too competitive though in different countries tourism and hospitality industry is growing very fast. As a result, tourism and hospitality industry holds approximately 5 percent of total production in the world. Therefore, various association in tourism and hospitality are trying to grip largest market share and increasing their market place. UK hotel & tourism industry has been developing fast. According to Holmes, K. (2009), from 2004 to 2008 the worth of the hotel market amplified by 29.1%. Hilton Hotels mission is to turn into one of the market leaders in the tourism and hospitality industry. A PESTEL analysis is a framework or instrument used by marketers to examine the macro-environmental (external marketing environment) factors that have an impact on an association. SWOT analysis is one of the most importance apparatus in the marketing audit. The major policies of financial administration have direct and indirect impact on the hotel & tourism organization in UK.…

    • 4180 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Nowadays, tourism industry is the fastest developing sectors worldwide, which are impacts affecting most economies for each country. Tourism industry is information intensive because of the nature of its services and products. Tourists are able to make personal decisions regarding travel subsidiaries, accommodation, food and activities provided at destination just sitting at home with the use of Information and Communication Technologies (ICTs). ICTs include not only the hardware and software but also the groupware, netware and humanware to develop, program and maintain equipment.…

    • 516 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    This paper examines the relevance and importance of the Internet for researching information and making on-line reservations for tourism products in Hong Kong. Most academic paper has addressed about Information Communication Technologies (ICTs) and the use of the Internet has focus on how suppliers of the online tourism demand and use of their consumer website in the Fast Moving Consumer Good’s industry. This paper approaches the use of the Internet from a tourism demand perspective and looks at the profile of international visitors to the Hong Kong that use the Internet. 200 people were interviewed from 10 October 2010 to 30 October 2010 and were asked if they used the Internet to find information about the destination and if they made reservations. The sample had certain level of experience bias among those frequent repeat tour package visitors (FRTPVs) traveling comes from the Mainland China to Hong Kong and therefore one would assume that they would be familiar with the region and the tourism products, the results found that those repeat tour package visitors still used the Internet to search for information and make reservations. The study neglected the age group below 16 years old segment. The study had only 35% of the total sample using the Internet and although this may seem low the results from this investigation are relevant as they indicate that international tourists use the Internet and it is important for tourism service providers to maintain an up-to-date web page and have facilities for online reservations as people who use the Internet to search for information went on to make on-line reservations.…

    • 4537 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Assignment

    • 617 Words
    • 4 Pages

    OPERA Enterprise Solution is a fully integrated suite of products consisting of modules that can be…

    • 617 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Online Travel Industry

    • 319 Words
    • 2 Pages

    The travel industry has benefited greatly as a result of internet and information systems technology. It has basically become a standard when planning vacations and trips. It has made the search process far easier than if one were to use the telephone. E-commerce in the travel industry has become a key asset in creating more convenience…

    • 319 Words
    • 2 Pages
    Good Essays

Related Topics