Preview

Jean Kilbourne Summary

Satisfactory Essays
Open Document
Open Document
314 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Jean Kilbourne Summary
Sight is a very important factor in how Jean Kilbourne’s video and the five senses can perceive an image. Jean Kilbourne talks about beauty and the power of an image. As for sight, we are viewing these women in magazine and looking how perfect and beautiful they are. As young teenager girls, they look up to this kind of perfection. This is where sight messes with you, the image is not real. Real women compare themselves against it, but there is no way to measure up to this. All images in magazines are photo shopped to “perfection”.
Women are being perceived as sexual images. Advertisements are promoting sex, sex is used to sell because people are attracted to sex. Advertising promotes if you buy this or become this you will be look this. From

You May Also Find These Documents Helpful

  • Satisfactory Essays

    In the article “Tow Ways a Woman Can Get Hurt” by Jean Kilbourne, which was published in 1999, describes how women are shown in today advertisements. Sex in advertising has taken a completely bizarre way to advertise about a certain product. Women are usually shown in inappropriate matter to attract consumer’s attention. Most of the advertisements today are based on pornography features. In addition, the use of sex content in advertisements has a negative impact on consumers because it shows women as a cheap tool in business. Those kinds of advertisements indicate that men are always the rulers and women are their easy target. Sexuality plays an important role in marketing and advertising today. Big companies earn…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products…

    • 706 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Some people over look advertising; they consider ads the easiest way to draw in the attention of their audience. Advertising is so much more though. Ads contain controversial text, photos, and settings that are disregarded because of the culture we live in today. Advertising contains derogatory and controversial implications that are disregarded by the audience.…

    • 983 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Jean Kilbourne

    • 931 Words
    • 4 Pages

    Jean Kilbourne is the producer of the film “Killing Us Softly” made in 2010. Through this documentary, Kilbourne argues some important facts of the parlous impact social media has become towards society. One of her mainly points in her speech is how media is mostly unconscious to an individual, though it can have a grand impact in his daily life. Kilbourne also compares the different images media has put over man and woman; men are always met to be successful, have power, and normalcy, however women’s images are only about achieving beauty, become flawless and feel shame or guilty if you don’t accomplish it. Jean Kilbourne also addresses inequality, discrimination, racism, women’s objectification as well as sexualization, and all the consequences…

    • 931 Words
    • 4 Pages
    Good Essays
  • Good Essays

    There are many different stereotypes of women in advertising. Throughout history there have been many studies that proved women were mainly portrayed on television advertisements as housewives or occupations that are submissive to men. During the 70’s a lot of the women were also housewives, though they tried to work their way up.…

    • 552 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Jean Kilbourne in her article Two Ways a Woman Can Get Hurt says, ” Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs" (459).…

    • 761 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Sex In Advertising Essay

    • 993 Words
    • 4 Pages

    The Skyy Ad described above for example portrays women as simply being housewife’s, according to several stereotypes housewife’s just lounge around doing nothing. That’s exactly what is shown on the ad the woman is just lying on the sand sunbathing. Not only are they being labeled housewife but they are also being illustrated as objects to look at in a seductive manner. I agree with Jean Kilbourne when she says “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs.” Especially because companies are using women to false advertise sex, claiming that by using their product they will get to have sex with attractive girls seen on the ad or females might even take it as discouraging and lose confidence in themselves, because they now feel the pressure to compete with the beauty of a supermodel on an…

    • 993 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Women In Advertising

    • 3497 Words
    • 14 Pages

    It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business, these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements, but as the world changes and the media continues to grow even larger, it seems women are a bigger target of objectification and portrayed as sex objects in these ads.…

    • 3497 Words
    • 14 Pages
    Better Essays
  • Best Essays

    Zimmerman, Amanda, and John Dahlberg. "The Sexual Objectification of Women in Advertising: A Contemporary Cuitural Perspective." Journal of Advertising Resaearch (2008): 71-79. Print.…

    • 258 Words
    • 1 Page
    Best Essays
  • Good Essays

    African-American Women

    • 1044 Words
    • 5 Pages

    Women, beauty, sex, money--they may seem like completely unrelated words but when combined together create a powerful driving force within American society. This “driving force” is known as media, though, in this essay, I will be focusing mainly on advertisements. There are a variety of ads being made everyday and can be spotted almost everywhere; billboards, magazines, shops, and even online, just to name a few. However, many of these ads--ranging from food to fashion--have began involving women in them. Not just any women either; these women are the idealized women American society has conceptualized as they flaunt their bodies whilst also implying sexual themes. Individuals, literally and figurative, by into the way these advertisements…

    • 1044 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Sexual objectification occurs in most ads today. Many ads focus on attractive people and how their body can lure viewers in to buy their product, advertisers use this person’s body as an attractive object rather than a person to be respected, for example women are objectified in ads by being taken advantage of, as well as being represented as a product not a person. Many ads feature women covering parts of their body or for instance laying on a couch with sexual slurs surrounding them. Companies are trying to attract men to their product by sexually pleasing them, thus dehumanizing women and degrading them. By broadcasting them nude in many different ways. De humanization is represented in the “sex sells” ad by telling us that some women sell their body for sex, thus dehumanizing women and giving some a stereotype of being easy and it being socially accepted to do…

    • 990 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gender In Advertising

    • 484 Words
    • 2 Pages

    Women were overrepresented in advertisements for cosmetics and were less likely to appear in advertisements for cars, trucks and related products. Seventy-five percent of all advertisements using women were for products found in the kitchen or bathroom, reinforcing the stereotype that a woman’s place is in the home. Women as compared to men were portrayed mostly in house settings rather than business settings. Women did not make important decisions and lastly women were depicted as dependent on men and were regarded primarily as sexual objects. Courtney and Whipple (1974) defined sexual objects as, where women had no role in the commercial, but appeared as an item of decoration. Jake Lake and Brad Wadden say, in the portrayal of women in the media that advertisements promote extreme thinness or a thin waist and big breasts, misleading because these models don’t represent the majority of the population. These advertisements have women in them looking good but very seldom are they talking. These advertisements put pressure on women to get that “thin look”. This extra pressure leads to low self-esteem and eating disorders such as anorexia and bulimia. Women are also portrayed as domestic laborers. Women are very seldom showing as career oriented in these advertisements. (Cited in Amber: 2002). Hall et al (1994) reports that in most of advertisement majority of women featured appeared in leisurewear or swimwear. Although the largest category of male apparel in work clothes; very few commercials showed women in work…

    • 484 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Beauty in all of its intricate aspects, can be misinterpreted, judged, and crushed to its very core for the same reasons it was once praised. Society diminishes the prominence of beauty, while simultaneously inflicting pressure on the eradication of its imperfections. Women, nowadays, rely on more than just water, soap, and self-confidence to fabricate the mask society deems as pragmatic, and truly necessary. Although the misconception of the physical qualities possessing the upper level in the hierarchical scale of beauty has blindsided millions, there is time remaining to instill the concepts of authentic beauty, according to the article by Nicole James. Knowledge does not necessarily amplify wisdom, and therefore despite the exponentially…

    • 434 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Beauty Definition Essay

    • 781 Words
    • 4 Pages

    When you look in the mirror, do you see “beautiful”? Did you know that there’s a kind of beauty that isn’t tangible? Beauty is more than one might think; it is more rare. Those who have seen it know it to be something that cannot be captured by a photograph, it must be told by a story. If it has not been clear yet, beauty is not by any means physical aesthetics, but rather it is the actions that make-up an appealing disposition. Through the centuries, so many have wrongly credited beauty to be a person’s looks. The inevitable problem with that kind of beauty is the ever changing idea of what it is, and how it fails to express true beauty.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Commercials contain content of cultural notions about gender – real and imagined – or over stated. They establish what is the norm for gender. The ads may affect the way people perceive their own gender identity and also perpetuate pre-conceived ideas about it.…

    • 1033 Words
    • 5 Pages
    Better Essays