Presented by: Mariam Medhat F. Gerguis Email: mariam.medhat@minamark.com |
[the Jeff bezos ' leadership case study] | Implementing the values he holds, his Emotional intelligence competencies, his use of the Mc. Clelland 's theory of motivation, his vision and my personal thoughts of him as a leader. |
Jeff Bezos case study
Jeff Bezos, the leader, had a wide set of values that he obviously followed in all the different decisions he took. The clearest ones are that he is creative, ambitious, broad minded, adventurous, courageous, intellectual and helpful. He has been creative as he thought out of the box and used some statistics about the internet usage rate along with the idea that books isn 't a thing that people would need to see and try before buying to mix them together and start the all new idea of selling books online, and thus started a small company based on a dream from his house and then shifted to an office. That was clear in the Harvard business review quoting "Given the attributes of the product and the structure of the supply chain, a no bricks retailer could clearly make it and make it big!”. Along with creativity came ambition and adventure where his ambition took him a step at a time into new opportunities of renting storage spaces, and allowing bidders to jump in, and compare their prices, which made it clear to customers that Amazon cares a lot about them and wants for them the best bid generating more customer loyalty and satisfaction. He was an intellect when he needed to be one as clear in the Fortune magazine interview saying " he concocted a business plan" meaning he wasn’t all dreamy without facing reality, he also cared about figures and plans to guarantee the idea 's success. Helpfulness also came along the way mentioning in the New York state university interview that his parents are currently running the Bezos family foundation which is focused on