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Jennie Ruby Women In Media

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Jennie Ruby Women In Media
women and media

Women in Media
By Jennie Ruby ft:er more than 35 years of feminist activism, legal action and social change, male dominance and centrality still characterize our culture. This control is much in evidence in our media. Control of the media is control of a huge social force. And the media is still controlled predominantly by men. The numbers tell the story. Women have made only slight inroads into controlling media and public discourse. Part of the reason is tbe active resistance men put forth to keep it that way. When Dan Rather made his "dumb it down, tart it up" comment, ostensibly about Katie Couric's stint on the evening news, the only thing surprising about the incident was Rush Limbaugh's accusing him of sexism. Limbaugh,
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% of these male or female hosts are of any other race or ethnicity. A f\% of characters on TV in May 2006 were I V_/women, and they were overwhelmingly white.

Sports Coverage on TV NO NUMBERS: Similar amounts of time were devoted to covering women's and men's sports during the 2006 Olympic Games, but men were covered more during the day. The 2006 Olympics were also the first time in wbich an entire tournament of women's ice hockey was broadcasted. 5 % of the time individual female athletes are the main focus of journal articles. ^ ^ % of tbe time inidividual male athletes are ^ •^the main focus.

3

Overall in Media % of "behind the news" workers in radio, television and print news combined are women. Radio

2

% of the time female teams were only focus of such journal articles. O / r % of the time male teams are primary mD v l focus. ' % of ESPN's Sportcenter airtime is devoted to women's
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The conventional joumalism of male-owned media reports news in the third person. Women's joumalism r e p o r t s i t s n e w S in t h e first p e r s o n , allowing the newsmakers to speak for themselves. 2. Men tend to define "news" as conflict and violence—fights (political, economic, physical), murders, suicides, floods, fire, and catastrophes of all kinds. Attacks and name-calling usually guarantee a well-attended press conference and subsequent news coverage. Women-owned media define news differently, as these commonly-stated editorial policies indicate: "to transform the violent macho role models...creating media heroes and

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