Jet 24 Essay
MEMO Subject: Concerning Jet 24
General Mills plans to introduce a new product into the beverage market. The product, Jet 24, is a fruit-flavored beverage that is created by spraying a concentrate into an 8 ounce glass of water. Market research was conducted through 3 different studies:
1. Female heads of household and their children
2. Female heads of household with at least 1 child 3 14 years of age
3. In-home tests under actual usage conditions
Research indicated various concerns with regard to Jet 24's success. Some of these are the need for a vitamin C additive, the fact that it is perceived mainly as a kid's drink, that it may be messy and sticky, and that people doubt the fact
General Mills plans to introduce a new product into the beverage market. The product, Jet 24, is a fruit-flavored beverage that is created by spraying a concentrate into an 8 ounce glass of water. Market research was conducted through 3 different studies:
1. Female heads of household and their children
2. Female heads of household with at least 1 child 3 14 years of age
3. In-home tests under actual usage conditions
Research indicated various concerns with regard to Jet 24's success. Some of these are the need for a vitamin C additive, the fact that it is perceived mainly as a kid's drink, that it may be messy and sticky, and that people doubt the fact