Course Code: MKTG 311
Company Profile
The purpose of the report is to maximize the learning skills and use them in practical in everyday life. Sysco is one of the largest distributors of food and food related products and other products in North America. Sysco was founded by John Baugh in Houston in 1969 as a wholesale food distributor. The company went public in 1970. The company expanded their business every year adding more products, brands and become a huge company now. The company has 146 locations and 47,000 employees working to support their daily operations. Operating from distribution Centre in Mississauga, they are a full-time distributor of over 10,300 food service products. They introduced the Sysco Chef Ref mobile app to provide customers with new recipes and meal ideas and also entered into partnership with the host chef Robert Irvine of the show ‘Restaurant: Impossible’. The company sells both branded and private label products. The new products company launched are Banana Pepper Slices, Capers, Breaded TDF Chicken Filets, Sweet Roasted Red Pepper, Pepperoncini and Giardiniera.The company's key products and brands are: * Food items: Frozen foods, Canned and dry foods, Fresh meats, Dairy products, Beverage products, Fresh produce * Non-food items: Paper and disposables, Tableware, Cookware, Restaurant and kitchen equipment and supplies, Cleaning supplies * Brands: SYSCO, SYSCO Supreme, Classic SYSCO, Sysco Reliance, SYSCO Imperial, SYSCO Natural The estimated annual sale of Sysco is a record $42 billion in revenues for the year 2012, a 7.8 percent increase compared to 2011. The report include that the operating income $1.9 Billion and earned 15% return on invested capital. Sysco broad line company at 7055 Kennedy road, Mississauga L5S 1Y7, ON Canada.Industry profileSysco has a huge business $235 billion foodservice market in the U.S., Canada and Ireland. The industry delivers more than 400,000