Johnson and Johnson are a global American pharmaceutical, medical devices and consumer packaged goods manufacturer. Johnson and Johnson are committed to innovative healthcare products that have been resulted in financial performance. Johnson and Johnson are organized on the principles of decentralized management. Johnson and Johnson is known for its corporate reputation, consistently ranking at the top of Harris Interactive National Corporate Reputation Survey, ranking as the world 's most respected company by Barron’s Magazine, and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S. State Department for its funding of international education programs. Johnson and Johnson also were founded more than 120 years ago on an idea that says, “Doctors and nurses should use sterile sutures (stitches), dressings and bandages to treat people wounds. During that time, Johnson and Johnson brought the world new ideas and products that changed human health and their well being. Johnson and Johnson company has experienced surprising growth over more than a century. It has grown through innovative ideas, products and services that make a difference in people lives.
The mission statement and the
References: Pearce, J. A. II, & Robinson, R. B (2009) Strategic management: Formulation, implementation and control (11th ed.) New York: McGraw-Hill Thompson, A.A., Gamble. J.E., & Strickland, A.J (2006) Strategy: Winning in the marketplace: Core Concepts, analytical tools cases (2nd ed.) New York: McGraw-Hill http://www.jnj.com