Jose's Authentic Mexican Restaurant Case Summary
Case Study - Jose’s Authentic Mexican Restaurant
Section1: Introduction
Jose’s Authentic Mexican Restaurant is identified by its authentic style in terms of food and environment. It is proud to offer considerate services, and high quality food which makes with qualified fresh materials. So the overall quality of this restaurant is creditable. However, it is not yet perfect. I would say Jose’s has a great potential to be successful after it fixed all its problems, since it has a large number of loyal customers, which can be observed from its prosperity on Friday and Saturday. The problems that Jose’s always have include imperfect location, material supply, and waiting period. Since no recent changes have been mentioned in the article, the …show more content…
However, limited off-street parking will restrain customers who are just passing by. Second, poor ingredients will affect not only the taste of dishes, it seems they will also irritate and frustrate the cook, and most importantly, extend the preparation time in this case. Third, waiting period, concerning both waiting time and waiting experience, are now the prior concerns for Jose’s performance.
Section4: Decision Criteria/Measure of Effectiveness
The decision criteria in this case would be the number of customers, average waiting time, and the amount of average tips. From these three measures, Jose’s managers can evaluate how good the restaurant does, and how customers react.
Section5: Alternatives and Analysis Although there is actually nothing the manager can do about the restaurant’s location, he can still find valuable information in analyzing it. Since we already know that the restaurant is not a convenient spot for new customers to stop by, the manager should pay more attention to retain patrons by maintaining and improving dining experience. Currently, Jose’s superficial problem is that tips are decreasing. It is a dangerous signal, because the next stage will be a decreasing in patrons, which will hurt Jose’s business
Section1: Introduction
Jose’s Authentic Mexican Restaurant is identified by its authentic style in terms of food and environment. It is proud to offer considerate services, and high quality food which makes with qualified fresh materials. So the overall quality of this restaurant is creditable. However, it is not yet perfect. I would say Jose’s has a great potential to be successful after it fixed all its problems, since it has a large number of loyal customers, which can be observed from its prosperity on Friday and Saturday. The problems that Jose’s always have include imperfect location, material supply, and waiting period. Since no recent changes have been mentioned in the article, the …show more content…
However, limited off-street parking will restrain customers who are just passing by. Second, poor ingredients will affect not only the taste of dishes, it seems they will also irritate and frustrate the cook, and most importantly, extend the preparation time in this case. Third, waiting period, concerning both waiting time and waiting experience, are now the prior concerns for Jose’s performance.
Section4: Decision Criteria/Measure of Effectiveness
The decision criteria in this case would be the number of customers, average waiting time, and the amount of average tips. From these three measures, Jose’s managers can evaluate how good the restaurant does, and how customers react.
Section5: Alternatives and Analysis Although there is actually nothing the manager can do about the restaurant’s location, he can still find valuable information in analyzing it. Since we already know that the restaurant is not a convenient spot for new customers to stop by, the manager should pay more attention to retain patrons by maintaining and improving dining experience. Currently, Jose’s superficial problem is that tips are decreasing. It is a dangerous signal, because the next stage will be a decreasing in patrons, which will hurt Jose’s business