just for feet
I. Executive Summary
This Comprehensive Online Marketing Campaign for Sossy Sauce has been created by social media experts to reach the international market in effective and efficient promotions and advertisements online especially in Social Medias. Although Sossy Sauce was launched few years ago, the firm wants to go international for its products, and research shown that the target market of food enthusiast consumers and Overseas Filipino Workers would like to buy Filipino food that they currently offering. In addition, Sossy Sauce wants to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods—Adobolicious, Best BBQ, Spicy Sinigang and Kaldereta Espesyal that reflect the interests of Filipino Cuisines around the country. Over the next whole year, Sossy Sauce can increase its distribution, offer new products, and win new customers. The social media experts use its existing market and product to serve international market which is young professionals and party goers since they are the one who has busy schedule and loves to eat respectively.
II. Statement of the Problem
Sossy sauce has been expanding very well and they have been part of the food expos from different places where in they have found out that their expense goes up, whereas, their sales are not that high.
III. Objectives:
To create an online marketing campaign for Sossy Sauce
To create awareness on international market
IV. Company Analysis
Sossy Sauce
Sossy Sauce
Company Profile
Sossy Sauce is Philippine product creating a product line for ready mix sauces.
Expanding their business abroad through online campaign.
Target Market
Targeting the higher social class.
Product
Ready Mix Sauces
Best BBQ
Adobolicious
Kaldereta Espesyal
Spicy Sinigang
Pricing
100 g
$ 1.99
300 g
$ 2.76
V. SWOT Analysis
Strength
Ability to have a marketing specialist
Able to make new
This Comprehensive Online Marketing Campaign for Sossy Sauce has been created by social media experts to reach the international market in effective and efficient promotions and advertisements online especially in Social Medias. Although Sossy Sauce was launched few years ago, the firm wants to go international for its products, and research shown that the target market of food enthusiast consumers and Overseas Filipino Workers would like to buy Filipino food that they currently offering. In addition, Sossy Sauce wants to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods—Adobolicious, Best BBQ, Spicy Sinigang and Kaldereta Espesyal that reflect the interests of Filipino Cuisines around the country. Over the next whole year, Sossy Sauce can increase its distribution, offer new products, and win new customers. The social media experts use its existing market and product to serve international market which is young professionals and party goers since they are the one who has busy schedule and loves to eat respectively.
II. Statement of the Problem
Sossy sauce has been expanding very well and they have been part of the food expos from different places where in they have found out that their expense goes up, whereas, their sales are not that high.
III. Objectives:
To create an online marketing campaign for Sossy Sauce
To create awareness on international market
IV. Company Analysis
Sossy Sauce
Sossy Sauce
Company Profile
Sossy Sauce is Philippine product creating a product line for ready mix sauces.
Expanding their business abroad through online campaign.
Target Market
Targeting the higher social class.
Product
Ready Mix Sauces
Best BBQ
Adobolicious
Kaldereta Espesyal
Spicy Sinigang
Pricing
100 g
$ 1.99
300 g
$ 2.76
V. SWOT Analysis
Strength
Ability to have a marketing specialist
Able to make new