Justfab Stereotypes
Adam Goldenberg and his longtime business associate, Don Ressler, hit it big with JustFab and Fabletics, clothing companies selling the latest styles to VIP Members at discounted prices. While they had success brand-building with subscriptions for health and beauty aid products in the past, JustFab is a "unicorn," a coveted label given to private companies valued at $1 billion or more. The company also acquiring more than three and one half million customers in just five years, an amazing feat in the highly competitive world of ecommerce.
Women love the subscription clothing and accessories model, which allows members to skip a month or cancel at any time. Before joining, members see a variety of outfits, shoes and accessories and then they select their favorites. This lets JustFab personalize each member's monthly selection, however, members are free to select each month's shipment for themselves. JustFab boasts that more than four million consumers in the United States, Canada, the U.K., France, Spain and four other countries are VIP members
Goldenberg might not be a fashion expert, however, with style icons such as Kimora Lee …show more content…
Simmons as JustFab’s Creative Director and Kate Hudson at Fabletics, Goldenberg lets their fashion sense guide the product lines, while he ensures that members receive products that exceed their expectations. Since JustFab handles both product creation and manufacturing, it is easier for Goldenberg to maintain JustFab's high standards and exceptionally low prices.
For example, VIP members can snap high quality, very trendy boots for only $39.95, with free shipping. JustFab's website clearly states the terms of becoming a VIP member and taking advantage of the special members-only offers.
Fabletics, co-founded by Kate Hudson, is in the process of opening brick and mortar stores, including one in the Mall of America, where customers can see the quality of of her workout clothes collection before buying. Kate's brother Oliver Hudson is endorsing Fabletic's menswear.
Recently, JustFab Inc. decided to refresh the fashion subscription company's brand; JustFab, Fabletics, ShoeDazzle and FabKids are now part of the TechStyle Fashion Group. Goldenberg says the name reflects the corporation's identity; a mix of high fashion and high
tech.
Women love the subscription clothing and accessories model, which allows members to skip a month or cancel at any time. Before joining, members see a variety of outfits, shoes and accessories and then they select their favorites. This lets JustFab personalize each member's monthly selection, however, members are free to select each month's shipment for themselves. JustFab boasts that more than four million consumers in the United States, Canada, the U.K., France, Spain and four other countries are VIP members
Goldenberg might not be a fashion expert, however, with style icons such as Kimora Lee …show more content…
Simmons as JustFab’s Creative Director and Kate Hudson at Fabletics, Goldenberg lets their fashion sense guide the product lines, while he ensures that members receive products that exceed their expectations. Since JustFab handles both product creation and manufacturing, it is easier for Goldenberg to maintain JustFab's high standards and exceptionally low prices.
For example, VIP members can snap high quality, very trendy boots for only $39.95, with free shipping. JustFab's website clearly states the terms of becoming a VIP member and taking advantage of the special members-only offers.
Fabletics, co-founded by Kate Hudson, is in the process of opening brick and mortar stores, including one in the Mall of America, where customers can see the quality of of her workout clothes collection before buying. Kate's brother Oliver Hudson is endorsing Fabletic's menswear.
Recently, JustFab Inc. decided to refresh the fashion subscription company's brand; JustFab, Fabletics, ShoeDazzle and FabKids are now part of the TechStyle Fashion Group. Goldenberg says the name reflects the corporation's identity; a mix of high fashion and high
tech.