Kellogg Company Analysis

An Overview of Kellogg Company Structure and Asia Unit. Kellogg is an American Multinational cooperation based in Michigan. The company was founded in 1906 by W.K Kellogg with the aim of providing nutritious breakfast. It produces cereal and snack foods under famous brands like Corn Pops, Frosted Flakes, Cheez-it, Keebler, Rice Krispies, Pringles and the newly acquired Kashi brand. It manufactures its products in 18 countries across Europe, Asia and Africa and its products are marketed worldwide in over 180 nations. The company is publicly traded on the NYSE. The strategy of the company is hinged on four pillars; win in breakfast; win where the consumer shops; be a global powerhouse in snacks; double the business’ emerging market operations.
The overriding responsibility of the global manager is to promote worldwide-scale efficiency for the company while still maintaining its competitive edge. It requires that the individual possesses the skill to pinpoint opportunities and risks, harmonize business activities and link capabilities across all functional and national boundaries (Bartlett & Ghoshal, 2010). Kellogg’s Global Manager has the responsibility of heading the Asia-Pacific region and corporate affairs. The overall goal is to seize the benefits emanating from an integrated global
Integrating a SWOT analysis coupled with the Freeman model is prudent particularly for companies in the food industry (Zarei & Paghaleh, 2011). Kellogg’s should extend certain brands and offer additional recipes as Asian breakfast habits evolve. As for marketing, the company should set up a command structure that can be able to gather and analyze customer needs which would then be translated into successful social media campaigns. They should also increase their relationship with agency partners and offer continuous support (Peter,