Keropok Leko Case Study
Acknowledgement
We take this opportunity to express our gratitude and deep regard to our lecturer, Miss Jamilah Binti Laidin for her encouragement, guidance and support from start to finish that enabled us to develop and understanding of the subject. The blessing, help and guidance given by her from time to time shall carry us a long way in the journey of life on which we are about to embark. We would also like to take this opportunity to express a deep sense of gratitude to the Rozen Entreprise owner who is kind and generous enough to spend his time in participating in the interview and gave us full commitment to involve in this project. We are grateful for his cooperation during the period of our interview. Lastly, we are thankful for …show more content…
He himself becomes the manager and the accountant for the company. He got 3 workers and several part time workers during high demand of the product. He had bitter experience on the early opening of this business as he have to learn to make keropok leko by himself without his cousin help.
The first two day of the opening of the business, he has to throw the mixture of the keropok leko because the recipe is not correct. His cousin urged him to continue the business as he willing to give up. With his effort and patience now the business growing up and already is operating in one year.
He got his own loyal customer that willing to help him to market and promote the product. His customer always come back to buy his product and always telling him that his product is delicious. They come and buy in large number so that they can share it with their family and friend. R Leko will make sure the quality of their product. Usually, the raw material will be purchased every two day to ensure the freshness of the fish meat. The cost of material is amounting about RM 250 per day for 100 kg of keropok …show more content…
It makes it easier to the customer who does not have time or transport to buy it at R Leko, they can call to order and it will be delivered to them. They also supply and deliver the leko to café, office and canteen. Other than that, they plan to expand their place and want to add another store beside it to sell salted fish and other product that are well known at Perlis. They also want to sell keropok leko that are freshly fried there for people that want to buy and eat it while it hot. They plan to learn how to fully utilize the machine effectively. It is to increase the output of the product so that they can sell more and gain more profit. They also can save time and energy by using the machine because using hand take more time and effort to make it and they are also limited in making it. In addition, R Leko owner give two business card for every potential customer. It is because the customer may help them to promote their product indirectly by giving others the extra business card. R Leko also attempt to market the product outside Perlis but they does not have enough manpower to achieve their current
We take this opportunity to express our gratitude and deep regard to our lecturer, Miss Jamilah Binti Laidin for her encouragement, guidance and support from start to finish that enabled us to develop and understanding of the subject. The blessing, help and guidance given by her from time to time shall carry us a long way in the journey of life on which we are about to embark. We would also like to take this opportunity to express a deep sense of gratitude to the Rozen Entreprise owner who is kind and generous enough to spend his time in participating in the interview and gave us full commitment to involve in this project. We are grateful for his cooperation during the period of our interview. Lastly, we are thankful for …show more content…
He himself becomes the manager and the accountant for the company. He got 3 workers and several part time workers during high demand of the product. He had bitter experience on the early opening of this business as he have to learn to make keropok leko by himself without his cousin help.
The first two day of the opening of the business, he has to throw the mixture of the keropok leko because the recipe is not correct. His cousin urged him to continue the business as he willing to give up. With his effort and patience now the business growing up and already is operating in one year.
He got his own loyal customer that willing to help him to market and promote the product. His customer always come back to buy his product and always telling him that his product is delicious. They come and buy in large number so that they can share it with their family and friend. R Leko will make sure the quality of their product. Usually, the raw material will be purchased every two day to ensure the freshness of the fish meat. The cost of material is amounting about RM 250 per day for 100 kg of keropok …show more content…
It makes it easier to the customer who does not have time or transport to buy it at R Leko, they can call to order and it will be delivered to them. They also supply and deliver the leko to café, office and canteen. Other than that, they plan to expand their place and want to add another store beside it to sell salted fish and other product that are well known at Perlis. They also want to sell keropok leko that are freshly fried there for people that want to buy and eat it while it hot. They plan to learn how to fully utilize the machine effectively. It is to increase the output of the product so that they can sell more and gain more profit. They also can save time and energy by using the machine because using hand take more time and effort to make it and they are also limited in making it. In addition, R Leko owner give two business card for every potential customer. It is because the customer may help them to promote their product indirectly by giving others the extra business card. R Leko also attempt to market the product outside Perlis but they does not have enough manpower to achieve their current