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Krispy Kreme Doughnuts, Inc.—2004 Cynthia Duff

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Krispy Kreme Doughnuts, Inc.—2004 Cynthia Duff
KRISPY KREME DOUGHNUTS, INC.—2004 Cynthia Duff
Francis Marion University Ticker Symbol: KKD www.krispykreme.com

The neon sign "Hot Doughnuts Now," when illuminated, lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme 's signature product, Hot Original Glazed doughnuts, are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There 's nothing better than a hot, fresh, fluffy glazed doughnut that melts in your mouth to satisfy your sweet tooth.
Krispy Kreme Doughnuts went public on April 5, 2000, allowing its customers to have their doughnuts and eat them too. It opened a test doughnut-making store in a Wal-Mart Super center in October 2003. HISTORY
Vernon Rudolph opened a doughnut company, Krispy Kreme, on July 13, 1937, in Winston-Salem, North Carolina. The company started out by selling doughnuts to local grocery stores. People walking in front of the bakery soon began stopping by to ask if they could purchase the doughnuts hot. Rudolph decided to cut a hole in the wall of the bakery so that his Hot Original Glazed doughnuts could be sold directly to the customer, marking the introduction of Krispy Kreme 's retail service. During the 1950’s the doughnut-making process was mechanized with the new Krispy Kreme automat. doughnut cutter. Hand-cut doughnuts became a thing of the past. All processes in the bakery became entirely automatic. This was the initial version of Krispy Kreme 's continuous yeast doughnut-making equipment.

The year 1962 saw new innovation for Krispy Kreme. Doughnuts were no longer cut; they were extruded by air pressure from a dough hopper directly to trays. On May 28, 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods Company of Chicago, Illinois. The headquarters for Krispy Kreme remained in Winston-Salem, North Carolina. Krispy Kreme was then purchased back from Beatrice Foods Company on February

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