Launch of Windows 7
Launch of Window 7 Joanna Ojada
SUNY Empire State College
Introduction
Steve Ballmer the chief executive officer of Microsoft Corporation was looking forward to launching a new product called Windows 7 in the spring of 2009. This product coming to light would put the company back on the road to success and gain back the trust of their consumers. However, in order for the company to make this new product successful they must have a powerful marketing strategy. The reason for this is according to Ball & Goode (2009) “The Company’s image had been tarnished by the commercial and public relations failure of its last operating system, Window Vista”(p.1). This lead to Ballmer facing the issue of how to launch his new product and also gaining back his consumer positive views.
Marketing Strategy
In order to launch the newest product Window 7, Microsoft must first acknowledge that they did a terrible job with Window Vista. This will catch the attention of old and new consumers which would lead to them to give Microsoft another chance. Once Microsoft has captured the attention of the consumers an effective market plan should launch off. The plan would include all types of avenues of advertisement and a strong public relation team.
Consumer Reviews
Reviewing old consumer comments about the pervious launch will give Microsoft an idea on how to launch Window 7. The key to gaining back consumer trust is to value their opinion and try to meet their demands. Harry McCracken wrote an article about the reviews on Window Vista and according to McCracken (2009) “Negative reaction to Vista among consumers and businesses ended up preventing it from ever truly superseding Window XP in the way it the was supposed to do-but were the reviews among the first signs that something was amiss” (p.2). This information will allow Microsoft to address most of the issues that lead to the negative reactions of their consumers. Consumer’s main focus was on the performance and
SUNY Empire State College
Introduction
Steve Ballmer the chief executive officer of Microsoft Corporation was looking forward to launching a new product called Windows 7 in the spring of 2009. This product coming to light would put the company back on the road to success and gain back the trust of their consumers. However, in order for the company to make this new product successful they must have a powerful marketing strategy. The reason for this is according to Ball & Goode (2009) “The Company’s image had been tarnished by the commercial and public relations failure of its last operating system, Window Vista”(p.1). This lead to Ballmer facing the issue of how to launch his new product and also gaining back his consumer positive views.
Marketing Strategy
In order to launch the newest product Window 7, Microsoft must first acknowledge that they did a terrible job with Window Vista. This will catch the attention of old and new consumers which would lead to them to give Microsoft another chance. Once Microsoft has captured the attention of the consumers an effective market plan should launch off. The plan would include all types of avenues of advertisement and a strong public relation team.
Consumer Reviews
Reviewing old consumer comments about the pervious launch will give Microsoft an idea on how to launch Window 7. The key to gaining back consumer trust is to value their opinion and try to meet their demands. Harry McCracken wrote an article about the reviews on Window Vista and according to McCracken (2009) “Negative reaction to Vista among consumers and businesses ended up preventing it from ever truly superseding Window XP in the way it the was supposed to do-but were the reviews among the first signs that something was amiss” (p.2). This information will allow Microsoft to address most of the issues that lead to the negative reactions of their consumers. Consumer’s main focus was on the performance and
References: Goode, M. & Ball, M. (2009). The Launch of Windows 7. Richard Ivey School of Business Foundation. “n.p” Retrieved from http://hbr.org/product/microsoft-windows-thelaunchofwindows McCracken, H. (2009). Windows Vista: A Review Recap (Web log comment). Retrieved From http://technologizer.com