learning and motivation
Introduction:
In order to study how people learn a new set of behaviors, we are going to apply three learning theories which learned though this course: classical conditioning, operant conditioning and social cognitive theory .In this paper, only one example would be applied by the theories. The chosen example is a commercial of LNYX body wash which will be further described in the next paragraph. First, we will briefly describe the cases. Then, the application of the theory will be presented part by part from classical conditioning, operant conditioning to social cognitive theory .In each part, we will briefly introduce the major concept of the theories used , followed by the studies on the effectiveness of the commercial.
Commercial Content: http://www.youtube.com/watch?v=YuvIsaOYrl8 The following is the description of the commercial content. The commercial showed that there are two men who were using two different kinds of body wash product. They went clubbing together after using the two different body wash products. The man who used LYNX body wash is charm and handsome so that he got many attractions from girls but another man who used other brand of body wash did not.
Classical Conditioning:
According to the learning behaviorism approaches, there are two forms of associative learning: Classical conditioning and operant conditioning. I would briefly introduce what is classical conditioning and apply classical conditioning in the chosen advertisement. Last but not least, it will be an analysis on the effectiveness of this advertisement with certain related concepts.
Classical conditioning is learning through ‘association’/ ‘pairing ’. This is a basic form of learning in which one stimulus predicts the occurrence of another. It also involves making a new connection, or association, between events in the environment. Referring to the commercial showed, before conditioning, ‘charming and handsome man’ was the unconditioned stimulus and
In order to study how people learn a new set of behaviors, we are going to apply three learning theories which learned though this course: classical conditioning, operant conditioning and social cognitive theory .In this paper, only one example would be applied by the theories. The chosen example is a commercial of LNYX body wash which will be further described in the next paragraph. First, we will briefly describe the cases. Then, the application of the theory will be presented part by part from classical conditioning, operant conditioning to social cognitive theory .In each part, we will briefly introduce the major concept of the theories used , followed by the studies on the effectiveness of the commercial.
Commercial Content: http://www.youtube.com/watch?v=YuvIsaOYrl8 The following is the description of the commercial content. The commercial showed that there are two men who were using two different kinds of body wash product. They went clubbing together after using the two different body wash products. The man who used LYNX body wash is charm and handsome so that he got many attractions from girls but another man who used other brand of body wash did not.
Classical Conditioning:
According to the learning behaviorism approaches, there are two forms of associative learning: Classical conditioning and operant conditioning. I would briefly introduce what is classical conditioning and apply classical conditioning in the chosen advertisement. Last but not least, it will be an analysis on the effectiveness of this advertisement with certain related concepts.
Classical conditioning is learning through ‘association’/ ‘pairing ’. This is a basic form of learning in which one stimulus predicts the occurrence of another. It also involves making a new connection, or association, between events in the environment. Referring to the commercial showed, before conditioning, ‘charming and handsome man’ was the unconditioned stimulus and
References: Skinner, B.F. (1938). The Behavior of Organisms: An Experimental Analysis. Cambridge, Massachusetts: B.F. Skinner Foundation. Skinner, B.F. (1969) Contingencies of Reinforcement: A Theoretical Analysis TV Commercial from YouTube: http://www.youtube.com/watch?v=YuvIsaOYrl8 Bibliography Skinner, B.F. (1938). The Behavior of Organisms: An Experimental Analysis. Cambridge, Massachusetts: B.F. Skinner Foundation. Skinner, B.F. (1969) Contingencies of Reinforcement: A Theoretical Analysis Skinner, B.F. (1950) Are theories of learning necessary? Psychological Review, 57(4), 193-216.