Diajukan Untuk Memenuhi Tuntutan Mata Kuliah
Strategic Management
BSAD 422
Kelompok 5:
Sampul, Pricilia Devita
Lapod, Azazya Stephanie
Malintoi, Allen
Otampi, Oktaviana
Sumampouw, Christine
Thelman, Inri
FAKULTAS EKONOMI
UNIVERSITAS KLABAT
SUMMER 2013
INTRODUCTION
Merck didirikan pada 1891
Pendiri Merck Co & Inc adalah George Merck
CEO Merck saat ini adalah Richard Clark
Tahun 1980-an. Merck sukses dengan menjadi penggerak penilitan dan menjaga proses pembuatan produk-produk baru dan inovatif.
Merck adalah pelopor 10 obat baru
Merck banyak menandatangani perjanjian joint venture/akuisisi
Tahun 2004. Merck menarik Vioxx (kasus ini berlangsung dari tahun 2004-2007)
Tahun 2008. Merck menandatangani penyelesaian dengan Komite pengarah penggugat
Tahun 2009. Merck mengakuisisi Schering-Plough (9 Maret 2009) & (complete 3 November 2009)
Vision Statement:
“Our vision is to make a difference in the lives of people globally through our innovatives medicine, vaccines, biologic therapies, consumer health, and animal product.”
Mission Statement:
“Our mission is to provide innovative, distinctive products and service that save and improve lives, satisfy customer needs and to be recognized as a great place to work.”
Strategic Objective:
Improving Life : We embrace our quest to tackle health challenges because we are inspired by the differences we can make in the lives of people around the world.
Ethics & Integrity : We are committed to the highest standards of ethics and integrity. We are responsible to our customers, to Merck employees, to the environments we inhabit, and to the societies we serve worldwide.
Innovation : We are dedicated to the highest level of scientific excellence. We strive to identify the most critical needs of consumers and customers, and through continuous innovation we challenge ourselves to meet those needs.
Access to Health : We aspire to improve the health and