Lenovo
The report of Lenovo 's marketing strategy
Author:Zhaofei(20095137) Niuyue (20095132) Grade and class: 2009-7 Time:10th,May,2012 Submitted to: Professor Yu
contents
SUMMERY-----------------------------------------------------------3
BRIEF INTRODUCTION----------------------------------------3
FINDINGS-----------------------------------------------------------3 1.The macro-marketing environment---------------------------------3
2. The micro-marketing environment--------------------------------4
3. Lenovo 's SWOT analysis----------------------------------------5
4. STP analysis-----------------------------------------------------5
CINCLUSIONS----------------------------------------------------6
SUMMERY
Lenovo, one of the successful firms of China , has been a global company. To identity the reasons and factors of success, we handled the report. Through scanning the books and references about Lenovo, we have some conclusions and opinions. With its leading-edge technology, easy to use, personalized design and wide range of solutions, the products are widely welcomed by users in China. Lenovo also has extensive product line for the Chinese market, including mobile handsets, servers,and digital products. Lenovo Group 's development is broadly divided into three stages: the first stage is the start-ups and survival stages; The second stage is to solve the problem of existence.; the third is spending huge sums on the acquisition of IBM 's PC division, and begin the development of international strategy.
BRIEF INTRODUCTION
Lenovo Group was established in 1984, invested 200,000 yuan by the CAS Institute of Computing, which 11 scientific and technical personnel founded. Today the company has become one of the world 's leading PC companies, combining with the former
Author:Zhaofei(20095137) Niuyue (20095132) Grade and class: 2009-7 Time:10th,May,2012 Submitted to: Professor Yu
contents
SUMMERY-----------------------------------------------------------3
BRIEF INTRODUCTION----------------------------------------3
FINDINGS-----------------------------------------------------------3 1.The macro-marketing environment---------------------------------3
2. The micro-marketing environment--------------------------------4
3. Lenovo 's SWOT analysis----------------------------------------5
4. STP analysis-----------------------------------------------------5
CINCLUSIONS----------------------------------------------------6
SUMMERY
Lenovo, one of the successful firms of China , has been a global company. To identity the reasons and factors of success, we handled the report. Through scanning the books and references about Lenovo, we have some conclusions and opinions. With its leading-edge technology, easy to use, personalized design and wide range of solutions, the products are widely welcomed by users in China. Lenovo also has extensive product line for the Chinese market, including mobile handsets, servers,and digital products. Lenovo Group 's development is broadly divided into three stages: the first stage is the start-ups and survival stages; The second stage is to solve the problem of existence.; the third is spending huge sums on the acquisition of IBM 's PC division, and begin the development of international strategy.
BRIEF INTRODUCTION
Lenovo Group was established in 1984, invested 200,000 yuan by the CAS Institute of Computing, which 11 scientific and technical personnel founded. Today the company has become one of the world 's leading PC companies, combining with the former