The following plan is based on 16 years of experience, is highly focused and promises to follow a path of prosperity for its owners and staff. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business.RAY Feeds, Inc. will show a profit immediately, and will increase sales and profits each year thereafter.
The company is dedicated to providing the highest quality customer service, meeting the agreed delivery dates, and keeping the sales prices controlled in accordance with ongoing market trends. The focus of this business plan is to identify future target clients, explain our marketing strategy, improve internal procedures so we can substantially increase profitability, and obtain the funding required to expand the business.RAY Feeds, Inc. is located in Lapaz.
1.1 Objectives
There are five primary objectives by which the success of RAY Feeds will be tracked: 1. Maintain 100% of existing customer base by consistent customer service. 2. Expand our customer base through direct referrals and aggressive direct sales. 3. Expand our product line gradually, based on customer requests. 4. Expand our custom feed mill to meet the growing sales market. 5. Expand the types of services offered to our customers, as their desires are identified.
1.2 Mission
RAY Feeds is a family owned and operated company, dedicated to providing our customers with the best premium products and services on the market. RAY’s offers all of our customers the direct personal attention they deserve. Our commitment to customer service and satisfaction assures us that our customers are 100% satisfied with our products and services.
1.3 Keys to Success
The primary keys to the success of RAY Feeds are as follows: 1. Product freshness and quality. 2. Variety and price. 3. Constant research of industry to keep knowledgeable of market needs.