Levelcan Case Study
The need that LevelCan would be attempting to arouse in the target market would be safety. Safety is the second level of the hierarchy of needs and includes those aspects that make you feel safe, secure, and protected. These aspects can apply to employment, finances, property, health, and family. Since LevelCan works to help keep the family clean and organized, it would fall under this need. Cleanliness is related to health and having a clean atmosphere also relates to the family so it is essential to satisfy the feeling of this need, not only for oneself, but also for the group as a whole. By arousing this need, the target market may realize that cleanliness is a must when having a family in order to keep everyone’s best interest in mind.
The fact that LevelCan also helps to organize and keep daily stresses under control also relates to safety in the sense that being calm and relaxed can create feelings of safeness and security. Therefore, LevelCan would arise safety not only in its relation to protection of health and family (cleanliness) but also with relaxation (feelings of security and safeness) within the home than may not be currently present in the target market.
The fact that LevelCan also helps to organize and keep daily stresses under control also relates to safety in the sense that being calm and relaxed can create feelings of safeness and security. Therefore, LevelCan would arise safety not only in its relation to protection of health and family (cleanliness) but also with relaxation (feelings of security and safeness) within the home than may not be currently present in the target market.