Organizational Integration in Travel and Tourism
Industry
Anas Najdawi eBusiness Management Section, S.S. ISUFI
University of Salento
Lecce, Italy anas.najdawi@ebms.unile.it Abstract—This paper will present a general description of an on going PhD research that belongs to the eTourism research field. Mainly, this research is concerned with leveraging interorganizational integration for destination management organizations in the travel and tourism industry by using
Service Oriented Architecture (SOA) and web services. Also, this study aims to find to which limit SOA can be applied in a static or dynamic business federation scenarios, and to which extent it will improve business collaboration and integration between different stakeholders in order to increase competitiveness and so the economic receipts in tourism destinations. Keywords- destination management organization; Interorganizationsl integrattion; economic leakages; integration framework; web services; service oriented architecture
I. INTRODUCTION
The information revolution is drastically reshaping global society and pushing the world into information based economy. Increasingly, information and communication technologies (especially web and internet ones) had played a key role in many industries, over the last years. One of them is the Travel and Tourism industry, which is considered one of the most important industries that plays a key role in the global economy and employment for both developed and developing countries [1]. Many Scholars described this industry as “an intensive information-based industry,” which got in the last years an enormous synergetic effect from using the web and internet technologies [2] [3].
The general theme for our research tends toward the eTourism field, which is composed by the intersection between both computer science and business management in a way that intends to develop and build a