Likeagirl By Always Rhetorical Analysis

When a girl reaches the age of puberty her self-confidence drops significantly. The advertisement #LikeAGirl by Always shows the stereotypes people use of girls during that emotional time. The commercial is set up like it is for an audition. Throughout the commercial they have different people come in for their “audition”. They have older teenagers from different sexes asked the same couple questions separately, “Show me what it looks like to run ‘like a girl’, show me what it looks like to fight ‘like a girl’, now throw ‘like a girl’.” The commercial shows the different stereotypes first, each of the older teenagers runs the same way, their arms flailing carelessly, squealing, and fixing their hair. They’d fight with their arms flapping in the air and throw with either dropping the ball or barley even
Next, they ask young girls the same thing. Their response was different; they start running as hard as they can, punching the air with great passion, and throwing the imaginary ball as far as they could. The screen then shows “When did doing something ‘like a girl’ become an insult?” The last half of this commercial shows the people that made fun of girls and how they realized what they did was wrong. The director asks them “So when they are in that vulnerable time between 10 and 12 how do you think that affects them?” this makes them realize that what they did was wrong. This advertisement is to keep girls’ confidence high during puberty and after. The phrase ‘like a girl’ can be demeaning towards girls and women, it can make a huge impact on girls and women of all ages. The advertisement is supposed to show people use the statement like a girl. In the #LikeAGirl ad by Always, they try to reverse the meaning of like a girl and make it a positive statement rather than a