Lockheed Martin SWOT Paper
July 27, 2013
Bus-421 Strategic Management
Executive Summary
Given the likelihood of huge cuts in the procurement of military equipment by the U.S. government over the next 10 years, recommend to the CEO of Lockheed Martin how the company should prepare for the loss of its most important customer.
The following is a summary of the challenges and issues facing Lockheed Martin Corporation as the company and Marillyn Hewson, the CEO, face cuts to their revenue by the United States Department of Defense, which accounts for 83% of their total revenue. Their challenge is to maintain the profitability and integrity of the company. This report will discuss the three key issues facing Lockheed Martin, which are; the U.S government makes up too much of their revenue. 2) They have to find other avenues of revenue to offset the decline from the US government. 3) They have to maintain their competitive advantage through superior customer service to all their clients. The report will also perform a SWOT analysis as well as look at key ratios and make recommendations on steps the company can take to stay profitable.
Lockheed Martin Corporation was founded in 1909 and has its headquarters in Bethesda, Maryland. Lockheed Martin provides advanced technology systems, products and services to the United States government and many international governments. Lockheed Martin is also a security and aerospace company, which develops research, designs, manufactures products for defense, civil, and commercial applications. It also provides management, engineering, technical, scientific, logistic, and information services to governments all over the globe. With a global workforce of over 146,000 employees and sales of over $47 Billion, Lockheed Martin is the largest defense manufacturer in the world. (Argus 2012)
All of the services that this company provides are related in some way to defense contracting. Some of the specific
Bus-421 Strategic Management
Executive Summary
Given the likelihood of huge cuts in the procurement of military equipment by the U.S. government over the next 10 years, recommend to the CEO of Lockheed Martin how the company should prepare for the loss of its most important customer.
The following is a summary of the challenges and issues facing Lockheed Martin Corporation as the company and Marillyn Hewson, the CEO, face cuts to their revenue by the United States Department of Defense, which accounts for 83% of their total revenue. Their challenge is to maintain the profitability and integrity of the company. This report will discuss the three key issues facing Lockheed Martin, which are; the U.S government makes up too much of their revenue. 2) They have to find other avenues of revenue to offset the decline from the US government. 3) They have to maintain their competitive advantage through superior customer service to all their clients. The report will also perform a SWOT analysis as well as look at key ratios and make recommendations on steps the company can take to stay profitable.
Lockheed Martin Corporation was founded in 1909 and has its headquarters in Bethesda, Maryland. Lockheed Martin provides advanced technology systems, products and services to the United States government and many international governments. Lockheed Martin is also a security and aerospace company, which develops research, designs, manufactures products for defense, civil, and commercial applications. It also provides management, engineering, technical, scientific, logistic, and information services to governments all over the globe. With a global workforce of over 146,000 employees and sales of over $47 Billion, Lockheed Martin is the largest defense manufacturer in the world. (Argus 2012)
All of the services that this company provides are related in some way to defense contracting. Some of the specific
Bibliography: Argus Stock Report July 2012 Lockheed Martin Corporation Annual Report 2012 Standard and Poor’s Capital IQ Stock Report July 2012 Thompson, Peteraf, Gamble, Strickland, Crafting and Executing Strategy 18th edition 2012