Louis Vuitton analysis
Table of Contents
1.0 Executive summary
This report is basically about how does a company conducted its market segmentation, targeting and positioning strategies in the industry and marketing mix strategy. I have chose Louis Vuitton(LV) as my topic to continue my research and report. The market size, market segmentation, positioning strategy and macro environment analysis of LVMH is discussed in the report. The SWOT analysis of LVMH is also being discussed briefly. Besides, the marketing mix strategy of LVMH which is 4Ps is also being further discussed in this report. The product line and product mix of LVMH, new product that being suggested, the pricing strategy of LVMH and the price of new products are also being discussed. Furthermore, the channel of distribution and the way of promotion of LVMH products are being discussed in this report too.
2.0 Introduction
The company that I chose to analyze is Louis Vuitton. Louis Vuitton is the founder of Louis Vuitton company. He opened his first shop in Paris at the year of 1854, Louis Vuitton is manufacturing trunks in the beginning and the first luggage that Louis Vuitton manufactured was in 1858 . After that, in 1895, Louis Vuitton undergoes expansion. In 1985, the first store of Louis Vuitton is opened in London. The company’s products undergo a series of innovation with creativity. In 1892, George Vuitton, which is Louis Vuitton son, had taken over the company. He created the monogram logo of Louis Vuitton . In 1987, Moët Hennessy • Louis Vuitton SA (LVMH) was then created by merging, through $4 billions . Nowadays, Louis Vuitton has 16 outlets and 456 stores worldwide. Louis Vuitton has approximately 77,087 thousand of employees, including both full time and part time employees, where there are 12,161 are part-time employees.. In addition, Louis Vuitton is always generally referred as LVMH by public.
The main products sell by Louis Vuitton are leather bags and wallets such as
1.0 Executive summary
This report is basically about how does a company conducted its market segmentation, targeting and positioning strategies in the industry and marketing mix strategy. I have chose Louis Vuitton(LV) as my topic to continue my research and report. The market size, market segmentation, positioning strategy and macro environment analysis of LVMH is discussed in the report. The SWOT analysis of LVMH is also being discussed briefly. Besides, the marketing mix strategy of LVMH which is 4Ps is also being further discussed in this report. The product line and product mix of LVMH, new product that being suggested, the pricing strategy of LVMH and the price of new products are also being discussed. Furthermore, the channel of distribution and the way of promotion of LVMH products are being discussed in this report too.
2.0 Introduction
The company that I chose to analyze is Louis Vuitton. Louis Vuitton is the founder of Louis Vuitton company. He opened his first shop in Paris at the year of 1854, Louis Vuitton is manufacturing trunks in the beginning and the first luggage that Louis Vuitton manufactured was in 1858 . After that, in 1895, Louis Vuitton undergoes expansion. In 1985, the first store of Louis Vuitton is opened in London. The company’s products undergo a series of innovation with creativity. In 1892, George Vuitton, which is Louis Vuitton son, had taken over the company. He created the monogram logo of Louis Vuitton . In 1987, Moët Hennessy • Louis Vuitton SA (LVMH) was then created by merging, through $4 billions . Nowadays, Louis Vuitton has 16 outlets and 456 stores worldwide. Louis Vuitton has approximately 77,087 thousand of employees, including both full time and part time employees, where there are 12,161 are part-time employees.. In addition, Louis Vuitton is always generally referred as LVMH by public.
The main products sell by Louis Vuitton are leather bags and wallets such as