Mahindra-Tata Motors Fdi Strategy
Contents
PART I 3
Mahindra and Mahindra 3 Brief history of M&M tractors 3 History of alliances and acquisitions which helped them in the tractor space 4 Why did they go in for Ssangyong 4 Technology benefits which Ssangyong possesses 4 Mahindra’s experience of the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5
PART II 7
TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10
PART III 10 Further Plans 11 Prescriptive strategies: 12 Bibliography: 14
PART I
Mahindra and Mahindra
Brief history of M&M tractors
Today, Mahindra and Mahindra is the third largest tractor manufacturer in the world with sales of nearly 85,000 units annually in 10 countries. This places them ahead of John Deere & Kubota. In India, Mahindra has been the number one selling brand since 1983.
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India.
Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s. Today, it is one of the top three tractor companies in the world with annual sales totalling more than 150,000 tractors. It has expanded its offerings to include farm-support services via Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support information and counselling.
The Timeline:
|1962 |In 1962, M&M formed a joint venture with International Harvester to make tractors , developed its first tractor, the B-275 |
|1963 |Incorporation of International Tractor Company of India (ITCI),formed as a Joint Venture
PART I 3
Mahindra and Mahindra 3 Brief history of M&M tractors 3 History of alliances and acquisitions which helped them in the tractor space 4 Why did they go in for Ssangyong 4 Technology benefits which Ssangyong possesses 4 Mahindra’s experience of the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5
PART II 7
TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10
PART III 10 Further Plans 11 Prescriptive strategies: 12 Bibliography: 14
PART I
Mahindra and Mahindra
Brief history of M&M tractors
Today, Mahindra and Mahindra is the third largest tractor manufacturer in the world with sales of nearly 85,000 units annually in 10 countries. This places them ahead of John Deere & Kubota. In India, Mahindra has been the number one selling brand since 1983.
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India.
Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s. Today, it is one of the top three tractor companies in the world with annual sales totalling more than 150,000 tractors. It has expanded its offerings to include farm-support services via Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support information and counselling.
The Timeline:
|1962 |In 1962, M&M formed a joint venture with International Harvester to make tractors , developed its first tractor, the B-275 |
|1963 |Incorporation of International Tractor Company of India (ITCI),formed as a Joint Venture