Institute of Accounts, Business, and Finance
Mama Bear
CASE ANALYSIS
Carillo, Ma. Gena
Parreno, Justine
Puerto, Hanzel
Tan, Clarice Coleen
AC09401
I. Viewpoint:
Mylene, Bartolome, Antonette Evangelista, Mary Rose Ang, and Alalyn Ramos
II. Time Context: Present
III. Problem Statement:
“Mama Bear has the capacity to expand but still has internal issues (e.g. employment)
IV. Statement of Objective:
To formulate a strategy to maximize potential and resources
V. Areas of Consideration
a. External Factors
i. Opportunities
-New potential market segment
-Budding economic recovery and growth
ii. Threats
-Increase in competitors; possibly be outcompeted
-bad publicity against foreign customers and clients
b. Internal Factors
i. Strengths
-Steady growth since establishment
-Partners are an expert on their respective fields (e.g. Alayn on childcare and special education)
-active social involvement (Gawad Kalinga) resulting to good stakeholder perception of the company
ii. Weaknesses
-vague task delegation and job description of partners
-mass employee exodus; inexperience and under qualified employees
-bad publicity due to employment issues
VI. Alternative Courses of Action
Course of Action
Advantage
Disadvantage
1. Sell the business
Partners are relieved from further stress
Prevent imitators from outcompeting the business
Lose control of the company
2. Expand; partnership incorporation
More locations and business presence
Larger availability of funds from investors
Greater credit standing from financing institutions
Greater impact on the community and economy by providing employment
Pressure to declare dividends
More complex operations
Stricter rules and regulations compliance
Organizational restructuring
Quality of service may not be maintained
Risk of losing intimate connection with patrons and employees
Larger capital investment
3. Improve current operations through Human Resource Investment
More effective & efficient