Man On The Moon John Lewis Analysis

Reach for the Moon The founder of the John Lewis Department Store holds the idea, ‘No one should be left alone on Christmas Day’ close to his heart. As a child, John Lewis’ parents abandoned him and left him in an orphanage. In the commercial, “Man on the Moon”, John Lewis portrays himself as an adult orphan stuck alone on the moon. His personal connection to abandonment drives the message of the commercial. Christmas day is intended to be a day shared with loved ones. “Show someone they’re loved this Christmas” are the words displayed at the very end of the commercial. The commercial attempts to make the viewers think about the people that will be spending Christmas by themselves this year. The quote at the end of the commercial clearly gets the point across
“Half the World Away, a song played throughout the video helps make this connection. The name of this song is ironic considering the man is on the moon. The tempo of the song changes due to the change in emotion. “Half the World Around” helps emphasize the emotion felt throughout the video. When the old man receives his gift from Lily, he uses his telescope to search for Lily on Earth. When he locks eyes with her, he tears up. This small detail shows the connection made between the man and the girl. These are not tears of sadness, but happiness. The right gift can make a person’s day better. The man and Lily show a lot of antithesis throughout the advertisement. Lily tries during the whole video to get the man’s attention and make some kind of connection with him. The man looks away and continues to look at the ground. When he does this, it shows the sadness he feels while spending the holidays alone. When Lily tries to make a connection to the old man, she waves her arms in excitement to get his attention. Small details like these add to the story. These details make the commercial more interesting to