Management Style and Organisational Structure for a Driving School
Introduction to Management Coursework Management Sciences
East Anglian Driving School
Introduction
In this report I aim to produce a large organisation that will, if created, be successful within its market. I shall search and provide relevant background research and empirical evidence to help create the organisation. The main aims for this report are to produce an organisational and management structure that is appropriate for the company I aim to create.
Business context
The organisation I shall create in this report is East Anglian Driving School (EADS). The organisation shall consist of driving instructors throughout East Anglia with one central base in Norwich where administration, recruitment and training will take place. The organisation shall be market led providing what customers really want. This is low cost driving lessons, which will allow students to pass quickly as well as being safe and confident drivers.
The market environment of EADS is very large and extremely competitive. It consists of a handful of large organisations such as, the AA Driving School and Red just to name two as well as much smaller self-employed driving instructors of which there are hundreds. Price is obviously a key factor in competition and economic conditions such as the recession mean that having a competitive pricing strategy is vital. Within the industry there are different ways of retailing such as five day intensive courses or simply lessons every week. In terms of the environment it is pretty stable in the way teaching practices occur and relatively complex with external elements quite high in for example, new regulations brought in such as instructors must be retested every two to four years in order to keep up to date.
The main issues facing EADS include; i. Keeping costs low so that low cost driving tuition can be provided for consumers. ii. Recruiting suitable well trained driving instructors who will fit in with the image of making learning to
East Anglian Driving School
Introduction
In this report I aim to produce a large organisation that will, if created, be successful within its market. I shall search and provide relevant background research and empirical evidence to help create the organisation. The main aims for this report are to produce an organisational and management structure that is appropriate for the company I aim to create.
Business context
The organisation I shall create in this report is East Anglian Driving School (EADS). The organisation shall consist of driving instructors throughout East Anglia with one central base in Norwich where administration, recruitment and training will take place. The organisation shall be market led providing what customers really want. This is low cost driving lessons, which will allow students to pass quickly as well as being safe and confident drivers.
The market environment of EADS is very large and extremely competitive. It consists of a handful of large organisations such as, the AA Driving School and Red just to name two as well as much smaller self-employed driving instructors of which there are hundreds. Price is obviously a key factor in competition and economic conditions such as the recession mean that having a competitive pricing strategy is vital. Within the industry there are different ways of retailing such as five day intensive courses or simply lessons every week. In terms of the environment it is pretty stable in the way teaching practices occur and relatively complex with external elements quite high in for example, new regulations brought in such as instructors must be retested every two to four years in order to keep up to date.
The main issues facing EADS include; i. Keeping costs low so that low cost driving tuition can be provided for consumers. ii. Recruiting suitable well trained driving instructors who will fit in with the image of making learning to
References: Books Mullins L.J. (2010). Management and Organisational Behaviour. 9th Edition. Harlow Essex: Pearson Education Limited. 552. Web Resources Available: http://www.casttv.com/video/te06mu/red-driving-school-on-itv-tonight-programme-video. Last accessed 04/01/2011. Available: http://www.driving-instructor-course.co.uk/. Last accessed 04/01/2011. Available: http://www.reddrivingschool.com/. Last accessed 04/01/2011. Available: http://www.theaa.com/driving-school/driving-instructor/driving-instructor-franchise.html. Last accessed 04/01/2011. Available: http://www.thedrivingschool.net/. Last accessed 04/01/2011.