Chiu Tang Fung 13086292D Individual Essay
Use of social media in businesses and its impact on work-related outcomes
According to Ahlqvis et al. (2010), Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Since from the past few decades, mobile and computer technology has rapidly developed. In our daily lives nowadays, we can easily observe that virtual communities and networks have been placed at a high-valued position by a lot of people. For example, a large number of people would prefer to communicate on social platform like WhatApps and Facebook instead of having a face-to-face meeting. Apart from making contribution to our daily lives, we recognize that social media could contribute a lot to the business if they are being properly used and managed.
We would firstly go further into internal usage of social media for a business. As Tarricone and Luca (2002) indicated the importance of teamwork for business success, teamwork has been widely adopted by a huge number of corporations all over the world as a common working practice. This requires immediate sharing of business and market information. In the past when social media had not been such popular, the team member could only share the information in written format. As a result, the information may not be able to be shared between all the members in the team efficiently since it may be time consuming for the members to copy by handwriting or photocopying. With the advanced technology nowadays, the business information can be conveniently shared through cloud service platforms such as intranet or Google Drive. As stated by Leavitt (2009), most entrepreneurs or corporations agree that cloud service would hopefully have a bright future in business. Cloud service would probably be beneficial to timely sharing of information which helps to improve the