Manipulative Advertising By Sue Jouzi

Manipulative advertisements

While watching a favorite movie, an advertisement might suddenly pop up, and celebrities are all over those advertisements these days, and since using a celebrity to advertise a certain product is becoming a thing, people are debating on whether this should go on or whether it should stop. Sue Jouzi in her passage , argues that consumers should boycott advertisements with celebrities and that there should be rules legislated and guidelines for advertisers. The author supports her claim by first explaining that those kinds of advertisements are misleading and insult the intelligence of the audience. She continues by assuring that the celebrities involved in these advertisements are getting paid and are only pretending to like the products. The author’s purpose is to convince consumers to stop buying products just because a celebrity is using it, and to not fall for the tactics
Also, making rules to stop a certain way of advertising is against the idea of how the markets should be free and do whatever they want, if an advertisement requires a celebrity to work then why not use one? And why should the consumers boycott that product and make actual rules against it? Because that is an obvious exaggeration. Since those companies of advertisements are only doing their jobs, consumers should know that the main reason why advertisements are there in the first place is to show the good qualities of the product, they never even show the flaws of the product because that is not how advertising goes, and knowing that, they should get that this business is not meant to be honest, with or without a celebrity in