market analysis baresso coffee

Baresso Coffee
Market analysis Project

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Table of contents

1. Introduction…………………………………………………………………………... 3

Introduction to the project…………………………………………………….. 4
Problem formulation…………………………….………………...…………... 5
Methodology…………………………………………………………………... 6
Description of the company…………………………………………………… 7 2. Questionnaire………………………………………………………………………… 8

Introduction to the questionnaire……………………………………………… 9
Introducing the Respondents…………………………………...…................. 10
Questionnaire Report and Critical Analysis………………………................. 10

3. Interview…………………………………………………………………………….. 24

Introduction to the qualitative analysis……………………………………… 25
Introducing the Respondent……………………………………………......... 25
Interview Report…………………………………………………………....................... 25
Critical Analysis……………………………………………………………... 27

4. Conclusion…………………………………………………………………………... 30

Suggestions…………………………………………………………………... 31
Conclusion………………………………………………………………….... 32

5. References…………………………………………………………………………... 34

1
Introduction

Introduction to the project
People love drinking coffee; the coffee is just now experiencing a period of unprecedented consumption levels, both at home and in public. One of the reasons that it is so popularized is mostly because of the coffee shops providing the coffee itself. There are many factors that play an important role for the customers in the process of making decisions which coffee shop to attend, factors such as: the quality of the products, the services and of course the prices. The staggering popularity of coffee shops such as, for instance Starbucks, or Baresso Coffee, attest to the fact that coffee drinkers visit them not only because of the coffee and the additional services but also because of the social and networking benefits they provide.
“Baresso”

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