Market Research for Krispy Kreme

Marketing research is the process of systematic research of collecting, analyzing, and reporting marketing information that can be used to solve problems, so as to improve a company 's bottom line. Here I agree with Nathan that it helps the organisation to decide whether the product has a potential to survive in the market or not. This research will help Krispy Kreap to identify the need of their specific low-carb diet consumer. As in the video, Krispy Kreme specified that they can adjust their product to suit the specific needs of the consumer. It helps them to determined how market will respond to their product. For example, in under developed countries, as a whole people are not much educated about health realted issues as compared to the developed countries. So jumping in to the mature and educated market will be beneficial for them where they can easily introduce health conscious product. By modifying product according to the markets, segments, and geographical location, they can attain their long term objectives. To promote such kind of products, they must educate the people and answer the health craze issues in upcoming years.

To succeed in the global market, what market research should Krispy Kreme undertake?
To understand the need of this fast booming industry, it is important to consider how things are changing rapidly in a global village. There are lot of factors which should be taken into consideration by Krispy Kream to penetrate and gain success in global market.
The most important thing Krispy Kream should take before crossing borders to carry out research on their market culture, if country/market culture fits their product or not? how people respond to new products and brands?
They also need to carry out research on the available distribution channels in the targeted market, and to see whether they are cost efficient and time effective or not. They also need to conduct detail research on the existing market competitors in the target