Marketing 360
Chapter 1 Homework 1. Know what marketing is and why you should learn about it:
A part of marketing means selling and adverting, but marketing is much more than only selling and adverting. Marketing is important to every consumer because it provides choices for all of us to understand why consumer wants or needs a product. Also marketing will be important to you job because marketing relates to other functional areas, it help us to do job better. Marketing also affects innovation and standard of living, it is important to the future of nations. 2. Understand the difference between marketing and macro-marketing:
There are micro and macro views of marketing. Marketing applies to both profit and nonprofit organizations; it is more than just persuading customers. Marketing begins with customer needs; it doesn’t do it alone which should provide direction for production, accounting, and financial activities and try to coordinate them. Marketing also involves exchanges and focus on build a relationship with the customer. On the other hand, Macro-marketing is emphasis on whole social system to help match the supply and demand in the society. 3. The universal function of marketing are buying, selling, transporting, storing, standardization & grading, financing, risk taking, and marketing information. Producers and consumers perform marketing function. 4. Producers, consumers, and marking specialists perform functions. These specialists are collaborators which are firms that facilitate or provide one or more of the marketing functions other than buying or selling. New specialist develops to fill market need. All of functions can be shifted and shared. 5. The marketing concept means that an organization aims all its efforts at satisfying its customers at a profit. Customer satisfaction guides the whole system. 6. Customer value is the difference between: a) the benefits a consumer perceives in a market offering, and b) the cost of obtaining
A part of marketing means selling and adverting, but marketing is much more than only selling and adverting. Marketing is important to every consumer because it provides choices for all of us to understand why consumer wants or needs a product. Also marketing will be important to you job because marketing relates to other functional areas, it help us to do job better. Marketing also affects innovation and standard of living, it is important to the future of nations. 2. Understand the difference between marketing and macro-marketing:
There are micro and macro views of marketing. Marketing applies to both profit and nonprofit organizations; it is more than just persuading customers. Marketing begins with customer needs; it doesn’t do it alone which should provide direction for production, accounting, and financial activities and try to coordinate them. Marketing also involves exchanges and focus on build a relationship with the customer. On the other hand, Macro-marketing is emphasis on whole social system to help match the supply and demand in the society. 3. The universal function of marketing are buying, selling, transporting, storing, standardization & grading, financing, risk taking, and marketing information. Producers and consumers perform marketing function. 4. Producers, consumers, and marking specialists perform functions. These specialists are collaborators which are firms that facilitate or provide one or more of the marketing functions other than buying or selling. New specialist develops to fill market need. All of functions can be shifted and shared. 5. The marketing concept means that an organization aims all its efforts at satisfying its customers at a profit. Customer satisfaction guides the whole system. 6. Customer value is the difference between: a) the benefits a consumer perceives in a market offering, and b) the cost of obtaining