Marketing 360 Exam Review
MKTG 360: INTRODUCTION TO MARKETING
SPRING, 2012
Time: MWF 9:00 A.M. – 9:50 A.M. Room: GH 205
Instructor: Hande Gunay Office: 2115
Phone: 312-972-4557 (Please call during office hours) E-mail: hgunay2@uic.edu
Office Hours: Monday 10:00 AM-11:00 AM or by Appointment
Prerequisite: ENGL 161 and MATH 160
MKTG. 360: INTRODUCTION TO MARKETING - AN OVERVIEW
The Field of Marketing.
The area of marketing includes the gamut of business activities involved in the sale of goods and services such as product planning, packaging, pricing, branding, selecting and directing channels of distribution, personal selling, advertising, promotion and conducting marketing research. The marketing manager operates within a continually changing environment of consumers, competition, traditional trade practices, and governmental influences. The goal of the marketing manager is to use the elements of marketing at his control, the product line, distribution channels, pricing, and marketing communications to accomplish the firm's objectives. The arena of marketing is a particularly exciting and challenging sector of the firm's operation. Through its marketing strategy, the firm adapts to its changing markets and the shifting competitive structure.
Broad Goal of the Course
Introduction to Marketing is the first, introductory course in the undergraduate marketing curriculum. The goal of the course is to present a survey introduction to the basic concepts of marketing and the activities of the marketing manager, operating both in the domestic and international marketing arenas.
Course Objectives
Introduction to Marketing has been designed to:
• Develop the student's understanding of the basic concepts and terminology of marketing, in both domestic and international contexts.
• Expose the student to the key functions of marketing management.
• Present
SPRING, 2012
Time: MWF 9:00 A.M. – 9:50 A.M. Room: GH 205
Instructor: Hande Gunay Office: 2115
Phone: 312-972-4557 (Please call during office hours) E-mail: hgunay2@uic.edu
Office Hours: Monday 10:00 AM-11:00 AM or by Appointment
Prerequisite: ENGL 161 and MATH 160
MKTG. 360: INTRODUCTION TO MARKETING - AN OVERVIEW
The Field of Marketing.
The area of marketing includes the gamut of business activities involved in the sale of goods and services such as product planning, packaging, pricing, branding, selecting and directing channels of distribution, personal selling, advertising, promotion and conducting marketing research. The marketing manager operates within a continually changing environment of consumers, competition, traditional trade practices, and governmental influences. The goal of the marketing manager is to use the elements of marketing at his control, the product line, distribution channels, pricing, and marketing communications to accomplish the firm's objectives. The arena of marketing is a particularly exciting and challenging sector of the firm's operation. Through its marketing strategy, the firm adapts to its changing markets and the shifting competitive structure.
Broad Goal of the Course
Introduction to Marketing is the first, introductory course in the undergraduate marketing curriculum. The goal of the course is to present a survey introduction to the basic concepts of marketing and the activities of the marketing manager, operating both in the domestic and international marketing arenas.
Course Objectives
Introduction to Marketing has been designed to:
• Develop the student's understanding of the basic concepts and terminology of marketing, in both domestic and international contexts.
• Expose the student to the key functions of marketing management.
• Present