Design and Implementation of Online Marketing
CHAPTER ONE
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified competition * Growing government regulations.
Business firms have increasingly turned to the computer to help them perform the vital marketing functions in the face of the rapid changes of today’s environment. The internet and computers, therefore, because of its speed, memory capacity, versatility and accuracy, has been the catalyst in the development of marketing information system, which integrate the information flow required by the many marketing activities. The internet proliferate business decision involving millions of naira and so saves man from a tremendous amount of time consuming work.
Today, the internet is used as a control system for controlling marketing costs, diagnosis of poor sales performance. Nevertheless, internet is also used as research system for advertising strategy, pricing strategy and evaluation of advertising expenditure and continuous experiment.
This research work is on internet based marketing information system is taken to critically analyze and fashion out ways of implementing computer based marketing using Hallmark supermarket as case study. In this chapter, the researcher established the aim, limitation and purpose of the study, scope, statement of the problems, assumption and definition of terms.
1.1 STATEMENT OF THE PROBLEM
.In our computer age, computer based marketing or online marketing has moved to another level in order to meet the challenge of today’s marketing system. The existing system only get to their customers
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified competition * Growing government regulations.
Business firms have increasingly turned to the computer to help them perform the vital marketing functions in the face of the rapid changes of today’s environment. The internet and computers, therefore, because of its speed, memory capacity, versatility and accuracy, has been the catalyst in the development of marketing information system, which integrate the information flow required by the many marketing activities. The internet proliferate business decision involving millions of naira and so saves man from a tremendous amount of time consuming work.
Today, the internet is used as a control system for controlling marketing costs, diagnosis of poor sales performance. Nevertheless, internet is also used as research system for advertising strategy, pricing strategy and evaluation of advertising expenditure and continuous experiment.
This research work is on internet based marketing information system is taken to critically analyze and fashion out ways of implementing computer based marketing using Hallmark supermarket as case study. In this chapter, the researcher established the aim, limitation and purpose of the study, scope, statement of the problems, assumption and definition of terms.
1.1 STATEMENT OF THE PROBLEM
.In our computer age, computer based marketing or online marketing has moved to another level in order to meet the challenge of today’s marketing system. The existing system only get to their customers
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