Marketing About Fast Food
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INTRODUCTION & TERMS OF REFERENCE
For this assignment, I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he could use • Which existing sources of secondary information he might use • What new primary data he needs to collect, and • Design a questionnaire, which would be used in gathering suitable information.
I’ll then have to conduct comprehensive market research using the designed questionnaire and interpret the results of the market research in such a way that Mr Johnson will understand. I’ll produce a briefing paper, examining what external environmental factors I consider Mr Johnson needs to bear in mind, which may affect the business and how these factors will directly or indirectly impact on the business.
I’ll lastly prepare a detailed plan for Mr Johnson, which will include; the product strategy, the pricing strategy, the promotional strategy, the distribution strategy and the people, physical evidence and process strategies within the context of my plan.
METHODOLOGY/PROCEDURE
For this assignment I’ll be using two types of research which are primary and secondary research.
Primary research: This means asking someone for their views or opinions. I’ll be using questionnaires to find out people’s views.
Secondary research: Secondary research relates to information that already exists, rather than creating your own. I’ll be using information from the internet, text books.
FINDINGS
Under this section you are going to find all the findings of my research.
Marketing is the management process of identifying, anticipating and focusing on the needs of actual
[pic]
[pic]
INTRODUCTION & TERMS OF REFERENCE
For this assignment, I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he could use • Which existing sources of secondary information he might use • What new primary data he needs to collect, and • Design a questionnaire, which would be used in gathering suitable information.
I’ll then have to conduct comprehensive market research using the designed questionnaire and interpret the results of the market research in such a way that Mr Johnson will understand. I’ll produce a briefing paper, examining what external environmental factors I consider Mr Johnson needs to bear in mind, which may affect the business and how these factors will directly or indirectly impact on the business.
I’ll lastly prepare a detailed plan for Mr Johnson, which will include; the product strategy, the pricing strategy, the promotional strategy, the distribution strategy and the people, physical evidence and process strategies within the context of my plan.
METHODOLOGY/PROCEDURE
For this assignment I’ll be using two types of research which are primary and secondary research.
Primary research: This means asking someone for their views or opinions. I’ll be using questionnaires to find out people’s views.
Secondary research: Secondary research relates to information that already exists, rather than creating your own. I’ll be using information from the internet, text books.
FINDINGS
Under this section you are going to find all the findings of my research.
Marketing is the management process of identifying, anticipating and focusing on the needs of actual